
Marketing Lead for Sonic Mobile Game
3 days ago
About TN Sweden and the Role
TN Sweden is a leading gaming company that is part of the Rovio family. We are world-famous for our flagship IP Angry Birds and are seeking an experienced Marketing Lead to spearhead the launch of an exciting new SEGA game.
The Marketing Lead will be responsible for driving the development of the game's marketing plan and overseeing its execution, ensuring a successful and cohesive campaign. You will be part of a multi-talented growth marketing team driving marketing execution for SEGA titles.
You Will Have Impact by:
- Developing a Tailored Marketing Strategy: Create a comprehensive marketing plan tailored to the new Sonic mobile game, aligning with the simultaneous theatrical release. Ensure all marketing activities are cohesive, on-brand, and effectively target the intended audience.
- Leading Cross-Functional Projects: Oversee the end-to-end execution of the marketing plan, ensuring timely delivery and addressing any bottlenecks promptly. Coordinate with cross-functional marketing team members to ensure all efforts are aligned and integrated.
- Ensuring Brand Consistency Across Channels: Work closely with SEGA's licensing teams to ensure all marketing materials and activities are approved and on-brand. Navigate and resolve any approval bottlenecks efficiently.
- Facilitating Effective Communication: Act as the primary point of contact for all marketing-related activities, ensuring clear and effective communication among all stakeholders. Collaborate with external partners and internal teams to drive a unified marketing approach.
- Tracking and Analyzing Campaign Performance Metrics: With the support of other key members of the team, monitor and analyze the performance of marketing campaigns, providing regular updates and actionable insights to senior management. Adjust strategies based on data-driven insights to optimize campaign effectiveness.
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