Senior PR and Marketing Lead

4 days ago


Stockholm, Stockholm, Sweden FATALIST DEVELOPMENT AB Full time

We are seeking an experienced Senior Communications Manager to lead our external communications strategy. In this role, you will be responsible for crafting compelling stories about our products, building strong relationships with media partners, and ensuring alignment with our tone of voice.

Job Requirements:
  • Developing an overall external product communications strategy and framework.
  • Collaborating with marketing teams on written content, including blogs and news articles.
  • Managing external copywriting to ensure timely, on-brand quality content.
  • Building and maintaining product PR guidelines and contingency plans.
  • Arranging media training for key product representatives.
  • Cultivating strong relationships with earned media partners to maximize coverage.
  • Building product PR plans with Brand and Campaign Managers.
  • Crafting targeted PR messages creating buzz for our products.
  • Managing agencies executing product PR campaigns, ensuring they meet KPIs.
  • Developing web strategy ensuring strong user experience for players and stakeholders.
  • Managing product websites, ensuring they meet legal and data protection standards.
  • Ensuring websites reflect brand values and maximize player engagement.
  • Executing relationship marketing campaigns for marketing beats and product launches.
  • Growing paid influencer marketing strategy and campaigns with external agencies.
Requirements:
  • Seasoned communications and marketing professional with experience launching new games and supporting ongoing live services.
  • Comfortable developing and leveraging relationships with media and agencies to amplify brands and campaigns.
  • Adaptable, well-organized, and detail-oriented with an openness to change.
  • Excellent English communication skills, both written and verbal.
  • Experience building and maintaining strong relationships.
  • Experienced marketer capable of driving multiple workstreams at once.
  • Comfortable with public speaking.
  • Previous experience at an international games publisher or adjacent technology/entertainment industries.


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