
Brand Marketing Lead
7 days ago
At Puig, we are seeking a talented Brand Marketing Lead to join our team. In this role, you will be responsible for leading the development and execution of marketing strategies across our diverse brand portfolio.
This is an exciting opportunity to work with a global brand that is known for its high-end cosmetics and fragrances. As a Brand Marketing Lead, you will oversee the implementation of comprehensive marketing plans that align with our global objectives while adapting to regional market dynamics.
You will be part of a dynamic team that is passionate about creating innovative marketing campaigns that drive brand growth and optimize presence across retail and digital channels. If you have a passion for luxury branding and excellent communication skills, we would love to hear from you.
Key responsibilities include:
- Developing and implementing comprehensive marketing strategies in alignment with global objectives and regional market needs.
- Safeguarding brand image by managing 360° launches and activation calendars, ensuring growth across all channels.
- Identifying gaps in marketing plans and proposing ATL and BTL initiatives to activate brands effectively.
- Building and presenting strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
- Maintaining strong relationships with media agencies, PR agencies, and other stakeholders to ensure successful campaign execution.
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