Trade Activation and Brand Advocacy Lead

5 days ago


Stockholm, Stockholm, Sweden Pernod Ricard España SA Full time

Pernod Ricard Sweden is seeking a dynamic Trade Activation and Brand Advocacy Lead to drive engagement for iconic brands in the On-Trade channel. As a key member of our team, you will be responsible for planning and implementing marketing initiatives that increase visibility and advocacy of Pernod Ricard's portfolio in the On-Trade channel.

About the Role

This role involves leading the strategy, planning, and execution of On-Trade brand activations for Spirits and supporting activations for Wines. You will develop and implement brand education and tasting programs for customers, oversee the annual POS material process, and optimize costs for stock and warehousing.

Your key responsibilities include:

  1. Developing and executing strategic plans to drive brand growth and engagement in the On-Trade channel.
  2. Collaborating with cross-functional teams to design and implement brand education and tasting programs.
  3. Coaching and developing a team of passionate Spirits Brand Ambassadors and a Trade Marketing & Sales Coordinator.
  4. Monitoring competitors' activities and identifying new opportunities to strengthen our competitive edge.

You'll also play a vital role in creating synergies across the Nordic region by optimizing resources and developing shared tools like catalogues and menu materials.

About You

We're looking for a proactive leader with a strategic mindset and excellent organizational skills. You are someone who thrives on building relationships, driving results, and taking ownership of projects in a fast-paced environment.



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