Brand Manager Lead

4 days ago


Stockholm, Stockholm, Sweden TN Sweden Full time

At TN Sweden, we are committed to creating a sustainable future for Europe. As a leading brand in the electric vehicle industry, we are seeking an experienced Brand Manager Lead to spearhead the launch and growth of our DENZA brand in the European market.

About the Role:

The successful candidate will be responsible for developing and executing regional marketing strategies, aligning with business objectives and global guidelines. They will collaborate with our PR and Event team to execute national events, advertising, and digital campaigns to enhance brand awareness.

Foster relationships with press, media, agencies, and social influencers to maintain a strong brand reputation. Supervise dealer marketing plans, provide guidance, and ensure compliance with company policies.

Conduct market research, monitor competitors, and analyze campaign effectiveness. Oversee marketing budget, ensuring efficient use of funds and optimizing ROI. Represent the brand within the industry and key media.

Evaluate localization requirements, ensuring localized marketing materials comply with company policies. This role requires excellent communication and interpersonal skills, with the ability to prioritize tasks, manage time efficiently, and work proactively.

Requirements:
  • University degree in Marketing, Sales, or commercial disciplines.
  • 8+ years of experience in marketing management, preferably in the automotive industry.
  • Excellent language skills in English and Swedish, with additional European languages and/or Mandarin Chinese a plus.
We Offer:
  • A competitive remuneration package, including KPI variable salary and company car.
  • Team-building events and opportunities for professional growth.
  • The chance to contribute to Europe's transition to zero-emission transportation and de-carbonization of the economy.


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