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Digital Marketing Lead
7 days ago
OKX is a leading crypto exchange and developer of OKX Wallet, providing millions with access to trading and decentralized applications. We believe that the future will be reshaped by crypto and aim to contribute to every individual's financial freedom.
Job DescriptionWe're seeking an experienced Digital Marketing Lead to drive our marketing and growth strategy aligned with our overall business objectives.
- You will develop and implement multi-channel marketing plans, including digital marketing, PR, content marketing, SEO/SEM, social media, affiliate/KOL marketing, and offline activation.
- You will identify and track key metrics, making adjustments as necessary to ensure goals are met.
- You will lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints.
- You will own the entire user lifecycle management process, driving growth of our user base through acquisition, engagement, retention, and reactivation strategies.
- You will prepare for regulatory compliance in marketing strategies, ensuring all efforts are compliant and positioned to leverage potential opportunities arising from regulations.
- Marketing/Growth Experience: Proven experience in marketing and growth in the crypto industry.
- Communication Skills: Exceptional communication skills in English and Swedish.
- Team Leadership: Inspire and motivate teams and external stakeholders, including partners and investors.
- Interpersonal Skills: Strong interpersonal skills.
- Crypto Passion: A passion for crypto and digital assets.
- Project Management: Organized and experienced with project management or equivalent.
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