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Digital Marketing Specialist Lead
4 days ago
Key Responsibilities
- Develop and execute multi-channel campaign strategies in collaboration with marketing communications, product marketing, digital engagement, and sales teams.
- Analyze performance of integrated campaigns, including engagement metrics, lead quality, and pipeline generation, to increase ROI and quality opportunities.
- Create and manage new landing pages, social content, webinar presentations, videos, sales templates, and scripts.
- Support webpage optimization and recommend keyword and copy improvements.
- Contribute to quarterly and annual strategic campaign plans.
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