Customer Experience Strategist

2 days ago


Stockholm, Stockholm, Sweden Lunar Denmark Full time
Company Overview">

Lunar Denmark is a fintech company that is disrupting the traditional banking industry by offering innovative financial services. We believe in democratizing the power of money and changing the way people bank, pay, and invest.

Job Description">

We are seeking a Senior CRM Specialist to join our team and develop targeted CRM strategies to enhance user engagement, increase core product adoption, and drive long-term customer loyalty. The ideal candidate will have a strong focus on product engagement and be able to engage stakeholders effectively at all levels.

The successful candidate will design and implement multi-channel campaigns using Braze, such as email, push notifications, and in-app messaging. They will also analyze campaign performance through data-driven insights and optimize messaging, channels, and targeting to improve conversion rates.

The role requires collaboration across teams, including Product, Data, Marketing, and Commercial teams to align CRM initiatives with broader business goals and ensure personalized customer experiences.

Required Skills and Qualifications">

The ideal candidate will have proven experience (4+ years) in CRM App Marketing and a strong understanding of multi-channel marketing strategies, including email, push notifications, and in-app messaging. They should also have hands-on experience with CRM tools like Braze, Salesforce, Iterable, Responsys, ActiveCampaign, or similar platforms.

A solid understanding of A/B testing and experimentation techniques is essential for driving continuous improvements in CRM initiatives. Exceptional communication skills in English are required, and Scandinavian language skills are a plus.

Benefits">

We offer a dynamic and challenging work environment where innovation meets a vibrant culture. The successful candidate will have opportunities to grow professionally and contribute to shaping the future of fintech.

Our company culture is built around four guiding values: challenge, teamwork, transparency, and accountability. We believe in empowering our employees to take ownership of their projects and strive for excellence in everything we do.



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