Marketing Campaign Strategist
4 days ago
**Job Overview**
Avalanche Studios is seeking an experienced Senior Product Marketing Manager to join our team and help drive the marketing strategy for our upcoming AAA co-op open world action game.
Key Responsibilities:
- Collaborate closely with the game leadership team, Xbox Game Studios Marketing team, and marketing partners to develop a successful marketing campaign.
- Translate player needs, product strategy, and marketing goals into effective marketing activities that drive demand.
- Work as an embedded member of the game leadership team providing product marketing expertise.
- Inform the launch campaign strategy, plan marketing beats, and content releases, and manage execution.
- Maintain updated factsheets for the product, communicating all development roadmap changes.
Requirements:
- A seasoned Product marketer with over 5 years of experience.
- Experience in game launches and live services across PC and console.
- Deep understanding of the current and future trends of the gaming industry and player motivations.
- Able to proactively identify cultural shifts and opportunities, and to set long-term goals.
Benefits:
- The opportunity to work on a high-profile AAA game title.
- Collaborative and dynamic work environment.
- Ongoing professional development and growth opportunities.
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