Senior Marketing Manager

5 days ago


Stockholm, Stockholm, Sweden FwB Agency Full time

FwB Agency is a dynamic creative full-service agency that empowers brands to thrive through strategic marketing initiatives.

About the Opportunity

This is a unique chance to lead our marketing vertical and drive impactful client activations through cutting-edge, result-driven campaigns.

The ideal candidate is a seasoned marketing expert with a deep grasp of media and marketing strategy, client relationship management, and tailored solutions that yield outstanding results.

Key Responsibilities
  • Marketing Strategy Development:
  • Develop, manage, and execute marketing activations for clients across channels, ensuring alignment with client objectives, KPIs, and the latest industry trends.
  • Integrate media planning and buying into marketing strategies, optimizing channel selection to maximize impact and ROI.
  • Media Planning and Buying:
  • Develop comprehensive media strategies, including paid, earned, and owned media, to amplify campaign reach and effectiveness.
  • Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
  • Stay up-to-date on media trends, tools, and platforms, applying insights to enhance client outcomes.
  • Client Partnership:
  • Act as the primary marketing advisor for clients, fostering strong relationships.
  • Presentation of marketing plans in a clear and persuasive manner, ensuring stakeholder buy-in.
  • Proactive communication of campaign progress, results, and recommendations, aligning client expectations with achievable goals and impactful solutions.
  • Leadership and collaboration with cross-functional teams — including strategists, creatives, project leaders, and coordinators — to ensure cohesive campaign development and seamless execution across channels.
Requirements
  • Experience: 6+ years of experience in marketing, preferably within a digital or creative agency, with a strong background in media planning and execution alongside marketing campaigns.
  • Media Expertise: Proven track record in media planning, buying, and optimization across platforms (e.g., Meta, Google Ads, programmatic).
  • Skills: Strong project management, organizational, and communication skills. Proficiency in marketing, media, and analytics tools (e.g., Google Analytics, Meta Business Suite, and DSPs).
  • Client-Centric Mindset: Demonstrated ability to build and maintain client relationships, with a keen understanding of client needs and industry challenges.
  • Analytical Approach: Data-driven, with the ability to translate analytics into actionable insights and measurable recommendations for clients.

We're looking for a highly skilled and experienced marketing professional to lead our marketing vertical. If you have a strong background in media planning and execution, we encourage you to apply.



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