Influencer Marketing Strategist

11 hours ago


Stockholm, Stockholm, Sweden EkonomiLogistik - Stockholm Full time
About Us

H&M Group is a global leader in the fashion industry, known for its commitment to sustainability, affordability, and quality. Our company consists of multiple brands, each with its own unique style and approach.

We are looking for a talented individual to join our team in Stockholm, where you will be part of a dynamic and fast-paced environment. As an Influencer Campaign Manager, you will play a crucial role in driving our influencer marketing efforts and contributing to the success of our global campaigns.

Your primary responsibility will be to execute global influencer marketing campaigns that meet brand and business objectives. This involves developing and implementing effective strategies, collaborating with local teams, and ensuring smooth coordination between global and local influencer teams.

Key areas of focus include:

  • Developing and executing global influencer campaigns that resonate with regional audiences.
  • Collaborating with creators and agencies to deliver engaging, high-performing content that meets brand and business objectives.
  • Selecting top regional influencers aligned with brand values and campaign goals.
  • Providing creative input and strategic support for project pitches.

To succeed in this role, you will need:

  • Proven experience in influencer marketing, with a strong focus on content for social platforms, particularly short-form content (TikTok, Instagram Reels).
  • A deep understanding of the creator landscape and the ability to build relationships with influencers and creator networks.
  • Purposeful connections with the audience/customer to create engaging activations.
  • Creative thinking with a strong strategic mindset, capable of supporting pitches at both the creative and strategic level.

H&M Group offers a dynamic and inclusive work environment, competitive benefits, and opportunities for growth and development. If you are passionate about influencing consumer behavior and driving business results through creative and innovative marketing strategies, please apply for this exciting opportunity



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