Digital Influencer Marketing Specialist

21 hours ago


Stockholm, Stockholm, Sweden H&M group Full time

We're looking for a skilled Digital Influencer Marketing Specialist to lead our digital influencer marketing efforts and drive business growth through social media channels.

About the Role:

This role requires a deep understanding of digital marketing, influencer engagement, and brand management. You'll be responsible for developing and executing comprehensive digital marketing strategies that align with our brand goals and values.

  • Develop and implement digital marketing strategies that drive brand awareness, engagement, and sales.
  • Build and maintain strong relationships with key influencers, creators, and agencies to ensure seamless collaboration and effective campaign execution.
  • Collaborate with cross-functional teams to integrate digital marketing into our broader marketing strategy, driving business growth and brand awareness.

Key Qualifications:

  • Proven experience in digital marketing, with a focus on influencer engagement and brand management.
  • Strong understanding of social media platforms, including TikTok, Instagram Reels, and YouTube.
  • Creative thinker with a strategic mindset, able to support pitches at both creative and strategic levels.
  • Familiarity with social media analytics tools and ability to interpret performance data to inform optimizations.

About Us:

H&M Group is a global leader in fashion, committed to creating sustainable and inclusive fashion solutions for the many. We're driven by a passion for innovation, quality, and customer satisfaction.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a global fashion brand and contribute to shaping its future.
  • A dynamic and collaborative work environment, with a talented team of professionals.


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