App Marketing Strategy Lead

1 day ago


Stockholm, Stockholm, Sweden Sway Sourcing Sweden AB Full time

At Sway Sourcing Sweden AB, we are seeking an experienced App Marketing Strategy Lead to join our team. This role involves leading and executing the ASO strategy and roadmap for our client's game.

Key Responsibilities:
  • Develop and execute the ASO strategy from scratch, optimizing storefront performance and driving organic visibility and conversion rates.
  • Implement keyword research, run full-cycle A/B testing, and submit assets aligned with store guidelines.
  • Define and launch promotional content cards and events to enhance store performance and revenue.
  • Build and share detailed reports on game store performance with key stakeholders.
Requirements:
  • 3+ years of experience in Product Marketing, Growth Marketing, or ASO for mobile games or high-user applications.
  • Strong understanding of ASO fundamentals, including keyword research, storefront changes, and algorithm updates.
  • Excellent knowledge of App Store and Play Store processes.
  • Passion for ASO and marketing optimization, with experience in creative testing, OS updates, and promotional strategies.


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