Marketing Lead for Sweden, Denmark, Norway

4 days ago


Stockholm, Stockholm, Sweden efficy Full time
Overview of the Company
Founded in 2005 and headquartered in Brussels, efficy's around 500 employees work in local offices in Belgium, France, Spain, the Netherlands, Sweden, Denmark, Finland, Norway, Warsaw, Hong Kong, or remotely. Our mission is to contribute to the success of every company by helping them transform customer data into customer insight while simplifying the work of their employees.

About the Role
As Regional Marketing Manager, you will be responsible for defining and owning the local marketing plan for the Nordic markets (Sweden, Denmark, Norway & Finland). You will partner with the sales, SDR, channel, and customer experience teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments.

Your Key Responsibilities
  • Develop a Nordic Marketing plan: Identify and segment the target audience in the Nordic and develop marketing campaigns that effectively reach and engage with them.
  • Build and maintain the company's brand image and reputation in the Nordics, ensuring that it resonates with the local culture, values, and is consistent across all marketing channels.
  • Partner with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities using on and offline channels for different business segments.
  • Own the overall responsibility for planning and executing a multitude of marketing programs using the right mix of digital marketing, inbound and outbound marketing activities, e.g. content marketing, local events (e.g. conferences, webinars, online Meetup/Round Table).
  • Assess marketing activities utilizing the Central MKT KPI dashboard and track, measure, report and improve ROI on a continuous basis.


About the Candidate
  • Degree in Marketing or equivalent through experience.
  • 6 to 10 years in a Regional Marketing role (BtoB and fast-moving IT international environment are considered as a plus).
  • Advanced knowledge of digital marketing.
  • Well organized, able to manage multiple projects, and flexible.


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