
Strategic Market Insights Specialist
7 days ago
We are looking for a highly skilled Strategic Market Insights Specialist to join our team at Universum. As a key member of our research team, you will be responsible for developing and implementing innovative market research products and tools that empower data-driven decision-making.
Your primary focus will be on designing impactful research methodologies, analyzing complex datasets, and delivering actionable insights. You will also work closely with internal teams, stakeholders, and external users to refine and optimize research products.
Responsibilities:
- Create effective survey questionnaires and track respondent quality and survey performance to ensure validity and reliability of data.
- Analyze complex datasets to derive meaningful insights and present actionable recommendations.
- Develop forecasts and market models to predict future trends.
- Manage multiple research projects simultaneously, prioritizing research initiatives based on organizational needs and resource availability.
- Conduct user interviews with internal and external stakeholders to refine and optimize research products.
- Leverage sales data to identify and prioritize product opportunities, translating them into actionable solutions.
- Educate internal stakeholders about market research methodologies and promote their application in strategic decision-making.
- Develop tools and strategies that utilize market research insights to support marketing campaigns and initiatives.
Requirements:
- Bachelor's degree in a related field (Statistics, Economics, Business, Data Science). A Master's degree is preferred.
- 5+ years of market research experience, including leadership roles.
- Proven ability to manage complex research projects and deliver impactful insights.
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