Product Insights Strategist

3 days ago


Stockholm, Stockholm, Sweden Oneflow AB Full time
Job Description

Oneflow is a rapidly growing tech scale-up located in the heart of Stockholm. We have created a platform that automates the entire contract process from start to finish, all in one place.

About the role:

We're looking for a Senior UX Researcher to connect user-centered research with strategic decision-making at Oneflow while empowering the organisation and product teams to further embed data-driven and user-centered approaches into their processes.

You'll play a critical role in uncovering actionable insights that influence both how we improve our product (tactically) and where we should focus for future growth (strategically).

You'll collaborate closely with UX Designers, Product Managers, Analytics, and the Strategy team to provide actionable insights that inform and support the product vision and strategy, ensuring alignment with user needs, market trends, and business goals.

This is a high-impact role for someone who thrives on connecting research to strategy and is eager to shape the future direction of our products while ensuring we're solving the right problems for our users.

Key Responsibilities
  • Tactical Research: Building the Product Right
    - Lead qualitative and quantitative research activities, including user interviews, usability testing, surveys, and data analysis.
    - Collaborate with our Product Trio's to prioritise problems to solve, validate solutions through iterative testing, and connect user insights with market opportunities.
    - Mentor core team members in research best practices, empowering and supporting UX Designers and PMs by fostering a research-driven culture across the organisation.
  • Strategic Research: Building the Right Product
    - Collaborate with the Strategy and Analytics teams to conduct market research, analyse quantitative data, and uncover trends and growth opportunities.
    - Integrate user research with market and quantitative insights to create a shared understanding of customer needs, business opportunities, and the competitive landscape.
    - Explore and validate strategic opportunities by combining customer insights with market dynamics and data-driven findings.
  • Cross-Functional Collaboration and Influence
    - Act as a bridge between UX, PMs, Engineering, Analytics and Strategy teams, ensuring a unified approach to gathering and leveraging insights.
    - Present research findings and strategic recommendations to leadership and cross-functional teams, driving alignment around customer-centric priorities.
    - Facilitate user-centered decision-making across the organisation, linking research insights to measurable business outcomes.
Requirements
  • An Expert Researcher: You have deep expertise in user research methods (qualitative and quantitative) and are adept at uncovering actionable insights that inform both tactical decisions and strategic direction.
  • A Strategic Thinker: You understand the broader context of product and business strategy, including market research, growth opportunities, and competitive dynamics.
  • A Collaborative Partner: You thrive in cross-functional environments, working closely with PMs, UX, Engineering, Analytics and Strategy teams to align insights with goals and drive shared success.
  • An Engaging Communicator and Storyteller: You excel at articulating complex findings clearly and effectively, using compelling narratives to inspire action and ensure research insights resonate across diverse audiences.
  • A Mentor and Advocate: You enjoy mentoring others in research methodologies, championing user-centric thinking, and fostering collaboration across teams.
What We Offer
  • 5+ years of experience in user research, product insights, or a related role, preferably in B2B SaaS environments.
  • Expertise in a range of research methods, including interviews, usability testing, surveys, and competitive analysis.
  • Familiarity with market research and analytics tools, and an understanding of how to combine qualitative and quantitative data.
  • A proven track record of influencing product and business strategies through research.
  • Excellent communication and facilitation skills, with experience presenting to senior leadership.


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