Business Insights Manager

2 days ago


Stockholm, Stockholm, Sweden Soundtrack Your Brand Full time

Unleash your analytical skills as a Business Insights Manager at Soundtrack Your Brand.

About the Job

We're looking for an experienced professional to join our team and contribute to driving business growth through data-driven insights and strategic collaboration.

This challenging role will require you to analyze sales performance, track key metrics, and collaborate with cross-functional teams to optimize sales performance and marketing strategies.

Responsibilities
  • Analyze sales performance data and identify opportunities for process optimization and improved conversion rates.
  • Collaborate with the Marketing department to develop and measure demand generation efforts and campaign effectiveness.
  • Deliver actionable insights into customer acquisition, segmentation, and lead conversion.
  • Refine A/B testing methodologies to inform sales and marketing strategies.
  • Support senior leadership by delivering data-driven recommendations on strategic initiatives.
  • Design and maintain reports and dashboards to measure progress against key performance indicators (KPIs).
  • Maintain and expand the Marketing and Sales data architecture across multiple systems.
  • Conduct detailed analysis of key sales and marketing data, including lead-to-sale performance, customer lifetime value, return on ad spend, and customer journey mapping.
Qualifications
  • At least 4 years of experience in data analytics, sales operations, or marketing analysis within a B2B environment.
  • Proven track record of using data to inform decisions in a sales or marketing context.
  • Strong SQL skills and experience with data visualization tools (e.g., Tableau, Looker).
  • Experience with CRM systems (Salesforce, HubSpot, etc.) and marketing analytics tools (e.g., Google Analytics, Funnel, Google Tag Manager).
  • Ability to communicate complex data insights to non-technical stakeholders.
  • Solid understanding of sales pipelines, customer acquisition metrics, and marketing performance indicators.


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