
Market Development Specialist
5 days ago
About Medoma
We're transforming the healthcare landscape by building a cutting-edge platform that delivers personalized care experiences to patients' homes, improving health outcomes, reducing costs, and enhancing overall well-being.
The Role: As an Expansion Lead, you'll play a vital role in driving business growth by leading strategic initiatives, understanding market dynamics, and identifying high-value opportunities that align with Medoma's ambitious goals.
Key Responsibilities:
- Market Analysis & Sizing
- Conduct thorough research to evaluate existing and emerging markets, analyzing trends, regulatory landscapes, competition, and growth potential.
- Create detailed reports to inform strategic decision-making and drive business growth.
- Segment & ICP Prioritization
- Define and prioritize market segments and Ideal Customer Profiles (ICPs) based on data-driven insights, ensuring a deep understanding of customer needs and preferences.
- Develop tools and frameworks to continuously evaluate new opportunities and refine our approach to meet evolving market demands.
- Strategic Project Management
- Lead cross-functional initiatives that advance business growth objectives, ensuring seamless communication and collaboration between departments.
- Collaborate with the sales team to develop targeted pitches and proposals that resonate with key decision-makers.
- Sales Collaboration
- Partner with the sales team to refine lead qualification processes and identify high-potential opportunities, driving business growth and revenue expansion.
- Support sales in developing tailored approaches to effectively engage with clients and drive business results.
- Partnership Exploration
- Identify and evaluate strategic partnerships that align with Medoma's growth objectives, focusing on mutually beneficial collaborations that drive business value.
- Initiate outreach and build relationships with potential collaborators, fostering a culture of partnership and cooperation that drives collective success.
What We're Looking For:
- A seasoned professional with experience in high-performance environments, such as strategy, consulting, investment banking, or tech, with 3-5 years in business development, market analysis, or a related field, preferably in healthcare, SaaS, or tech.
- An analytical mindset with strong research and problem-solving skills, able to turn data into actionable insights and drive strategic decisions.
- A self-starter who thrives in fast-paced environments, capable of managing multiple priorities and projects simultaneously.
- Excellent organizational skills, with the ability to manage complex tasks and priorities efficiently, both independently and as part of a team.
- A proven track record of collaboration with diverse teams, demonstrating effective communication and interpersonal skills.
- Strong written and verbal communication skills, with the ability to craft compelling narratives and presentations that drive business results.
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