
User Acquisition Strategist
1 day ago
Rovio, a renowned mobile game developer and publisher, is part of the SEGA family. Our flagship IP Angry Birds has made us world-famous. We're passionate about providing an excellent employer experience. If you're excited about performance marketing, eager to learn and grow, and thrive in a dynamic environment, we'd love to hear from you.
Job Description
We're seeking a Senior Performance Marketing Manager to join our Stockholm-based User Acquisition (UA) team. As a key member of our UA craft, you'll work closely with our Performance Marketing Lead to execute our user acquisition strategy. Your primary responsibility will be to leverage your expertise in performance marketing to drive growth for our flagship game, Angry Birds 2, through new and re-engaged users. You'll collaborate with a talented team of performance marketers to achieve our goals.
Your Responsibilities
* Collaborate with the UA Lead to develop and execute a winning user acquisition strategy for Angry Birds 2
* Manage networks and campaigns, ensuring seamless execution across all aspects
* Drive experimentation and innovation in user acquisition channels while establishing new platforms for growth
* Mentor junior team members and provide analytical support to ensure flawless campaign operations
* Report on performance marketing operations to stakeholders with clarity and precision
* Identify and maximize growth opportunities through collaboration with cross-functional teams
* Contribute to creative ideation and production by providing market insights and data-driven recommendations
What We're Looking For
* 5+ years of experience in mobile games and/or app user acquisition
* Proven ability to manage and optimize multi-million dollar acquisition budgets
* In-depth understanding of UA strategies and channels beyond tracked marketing
* Strong partnership skills with cross-functional teams: Product, Finance, Creative, and Business Intelligence/ Data Engineering
* Balanced data skills and creative understanding
* Excellent managerial, communication, interpersonal, and presentation skills
* Growth mindset with a passion for improvement and learning
Nice to Have
* Experience managing performance marketers or successful mentorship/training of junior colleagues
* Deep understanding of mobile marketing ad tech: game measurement tools, attribution providers, programmatic advertising, fraud
* Execution of successful Retargeting strategies
* Programming skills such as SQL, Python, or JavaScript for workflow optimization and automation
Career Development Opportunities
We're committed to helping you grow professionally and personally. At Rovio, you'll find a vibrant work environment that encourages learning, creativity, and innovation. Join us and discover new challenges, opportunities, and experiences.
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