User Acquisition Lead

16 hours ago

Stockholm, Stockholm, Sweden TN Sweden Full time

About Us

TN Sweden is a Swedish mobile game publisher and developer with a portfolio of over 20 global free-to-play (F2P) projects. Our mission is to create engaging games for players worldwide.

Job Description

We are seeking an experienced User Acquisition Lead to join our team. As a key member of our marketing organization, you will be responsible for developing and implementing a comprehensive user acquisition strategy to drive growth and revenue across our portfolio of casual games.

Your Key Responsibilities

  • Develop and own the user acquisition strategy and its implementation across our portfolio of casual games;
  • Manage several user acquisition teams across the globe to deliver unparalleled results and operational excellence;
  • Ensure that our user acquisition employs cutting-edge approaches and technologies, whether it's BI solutions, LTV prediction models, programmatic buying algorithms, or UA automation;
  • Build strong internal communications to deliver exceptional performance and synergy with the Creative, ASO, Analytical, and Engineering teams;
  • Serve as a main point of contact and expert for the Product Teams in the field of user acquisition;
  • Manage relationships with all key user acquisition partners to ensure the best outcomes and competitive advantages for TN Sweden;
  • Cultivate a growth-oriented, data-driven mindset of the user acquisition teams while also inspiring a good-natured and friendly working environment.

Requirements

  • A minimum of 3-5 years of proven user acquisition experience within the mobile games industry across more than just Facebook or Google Ads;
  • Technical background and/or deep understanding of automation, programmatic buying, analytics, and machine learning with regards to user acquisition;
  • Verifiable track record of growing revenue with the help of user acquisition and managing multi-million dollar budgets;
  • Success at building teams and processes to thrive in a fast-paced, ever-changing environment;
  • Demonstrated experience in approaches for creative testing at high velocity with great exit KPIs;
  • Uncanny ability to derive actionable insights from scraps of data;
  • A strong plus: experience with casual games (e.g., match-3, hidden object, mahjong, and other casual genres);
  • A plus: skills at programming (e.g., Python) and querying data (e.g., SQL);
  • Must-haves: a positive attitude, a passion for games, and a love of problem-solving.

What We Offer

  • Work for a Swedish company with a portfolio of over 20 global F2P projects that have been translated into 15 languages;
  • Participate in the full product development cycle;
  • Grow your career with an international company;
  • Official/contract employment;
  • Possibility of relocation;
  • Full benefits package;
  • Educational programs in English with highly qualified instructors;
  • Earn bonuses from project revenue for the teams you're involved in;
  • Performance share program for key employees;
  • R&D Project Development: opportunities for creating your own project within the framework of the company;
  • Paid conferences, trainings, and workshops;
  • Internal training platform (educational webinars for all specializations within the company);
  • Fun and educational hangouts/master classes;
  • Attend our annual internal TeamUp conferences abroad;
  • Participate in charity projects;
  • Free exercise classes.

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