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Chief Marketing Officer

4 weeks ago

Stockholm, Stockholm, Sweden TN Sweden Full time
Position: Chief Marketing Officer (CMO)
Company: basense by EpiHelp AB
Location: Remote (Sweden)
Contract Type: Full-time, Remote (share compensation until funding)
Reports to: President & CEO

Company Overview: At EpiHelp AB, our mission is to enrich society with a fundamentally fresh social community called basense which enables user generated reviews, crowd curation, maximizing trustworthiness, and a shared economy business model. basense users can generate and curate reviews on products, services, and events, creating a space for meeting new friends, getting inspired by new ideas, and ultimately, we invite everyone to capitalize on their reviews in a shared affiliate business model.

We are seeking a passionate, out of the box thinking Chief Marketing Officer (CMO) to lead our B2C+B2B Marketing strategy, initially focusing on lighthouse campaigns to ramp up basense User and Ambassador count while kick-starting our revenue streams across affiliate partnerships.

Tasks

Key Responsibilities:

- Lighthouse Campaigns: Plan and execute lighthouse campaigns building on basense use cases.
- Commercial Growth: Plan and execute the affiliate partnership acquisition with merchants.
- User Growth: Plan and execute user acquisition and retention strategies.
- Ambassador Programs: Lead and scale the influencer and ambassador acquisition strategy.
- Excel in Value Selling: Optimize monetization strategies across affiliate partnerships.
- Targeting % Branding: Plan and execute branding and marketing activities.
- Market Expansion: Develop market entry strategies for new regions.
- Cross-functional team: Work closely with technology developers and senior management.
- Commercial Excellence: Maximize user and customer acquisition efficiency.

Requirements

Key Requirements:

- Proven Leadership: Minimum 10 years executive experience in digital ventures.
- Influencer and Ambassadors: Proven experience in growing influencer networks.
- Affiliate Network: Experience in onboarding merchants.
- Commercial Excellence: Success in optimizing commercial metrics.
- Marketing & Sales Integration: Strong understanding of marketing and sales processes.
- Ability to navigate complex systems: Passionate about understanding multiple business layers.
- Entrepreneurial Spirit: Outcome-oriented mindset in startup environments.
- Driving Innovation: Ability to drive innovative solutions.
- Global Experience: Experience in remote, decentralized teams.
- Educational Background: Degree in Marketing, Business, or related fields.
- Minimum Financial Independence: Financial independence for the initial period of 3 to 6 months.

What We Offer:

- Unique Opportunity: Be part of a differentiated business model.
- Remote and global: Enjoy a 100% remote work culture.
- Compensation: Equity-based compensation until funding is secured.
- Founding Team: Build a sustainable business from the start.

We look forward to welcoming you to the team

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