Chief Marketing Officer

4 weeks ago

Stockholm, Stockholm, Sweden Entravel Full time
Chief Marketing Officer

Entravel is a member's club for discounted luxury travel and white-label hotel platform provider focusing on the crypto industry, backed by VCs and prominent European founders.

Our hotel product is incredibly strong; we offer more than one million properties, and our rates are amongst the lowest in the world. In fact, on most 5* hotels you won't find a platform with lower rates than Entravel.

B2B, we work with some of the largest crypto brands in the world and we recently decided to expand our B2C offering with flights and actively engage marketing to grow in particular our mobile app customer base (native iOS & Android) with the clear goal of becoming one of the largest travel booking apps in the world.

Position overview:

As the Chief Marketing Officer, you will be at the epicenter for building the Entravel brand and digital growth by designing and executing a marketing strategy from 0 to 1 (with a focus on execution). This is a critical role, owning brand strategy and execution, with a particular focus on growing the mobile apps revenue.

As the CMO you will help develop Entravel's overall B2C marketing strategy, including performance marketing across multiple channels, and our B2B2C strategy (how to grow revenue on our whitelabels in cooperation with our B2B partners), and most importantly, blitzscaling growth. The ideal candidate is a creative self-starter who thrives in entrepreneurial environments.

As the CMO for Entravel you will be responsible for leading our marketing and digital growth capabilities and building the team from the ground up. This role is leading a team with expectations of hypergrowth. You report directly to the CEO and are a key thought partner and member of the Senior Leadership team. A successful leader in this role defines, promotes, and executes on an expansive digital marketing and e-commerce vision and strategy.

The position leads to the foundational brand work and the development of the overall e-commerce and digital strategy for Entravel and its product portfolio, successfully driving elevated levels of customer acquisition, engagement, loyalty, net promoter score (NPS), and referral/virality.

Accountabilities include:

- Executing and owning Entravel's full funnel initiatives from top of the funnel such as community building and influencer marketing to bottom of the funnel.
- Developing, nurturing, and expanding connections to the customer through user-centric Digital experiences.
- Launching Entravel towards e-commerce and digital channels, including app, affiliate and potentially SMS marketing.
- Ownership of a consolidated P&L for all e-commerce and digital channels, in collaboration with our finance team.
- Defining the marketing strategy and executing it.

Roles and Responsibilities:

- Own end-to-end marketing initiatives, from identifying strategic opportunities to planning and execution, with support from cross-functional team members.
- Create GTM strategies and execute on them.
- Lead all branding and creative work and ensure messaging (and brand tone of voice) is consistent across all marketing channels including social media, website, paid media, emails, and influencer campaigns.
- Develop and lead customer acquisition strategy and execute conversion across key marketing channels, optimizing key business metrics.
- Lead teams to produce polished and engaging externally-facing content, including for social media, website, blog posts, product announcements, newsletters, emails, webinars, conferences, influencer campaigns and more.
- Ensure the platform is optimized for campaigns and initiatives.
- Measure, test and optimize performance marketing initiatives and funnel to ensure efficient marketing spend.
- Manage, recruit, and develop a world-class team to deliver on budget and target.
- Own a consolidated e-commerce P&L across the Entravel portfolio.
- Design and execute a full-funnel strategy across all marketing and e-commerce platforms.

Qualifications:

- Demonstrated experience leading a Marketing or Digital function within a B2C startup or tech company, owning a P&L as well as designing a vision and strategy that increased consumer engagement and demand in a consumer business.
- Minimum of 10 years of experience in B2C digital marketing/brand work (in house or agency) or e-commerce. Pure-play B2C experience is a plus.
- Highly analytical and data-driven with the ability to derive data and translate product, science and data insights into unique marketing content and make informed actionable plans.
- Experience in high growth consumer brands.
- Demonstrated track record of leading creative content for marketing channels that drive growth and building successful marketing initiatives from scratch.
- Highly entrepreneurial and has built successful marketing initiatives from scratch across social media, community and branding through data.
- Robust understanding of a full-funnel growth and marketing strategy, across growth marketing and growth product.
- Experience designing and measuring media and audience-based tests in a variety of channels, as well as experience building media-mix models (MMM) and conducting inference-based lift studies.
- Experience mentoring and training marketers.
- Passion for consumer Internet and digital health required, with experience in digital health preferred.
- Excellent project management and documentation skills.
- Strong interpersonal skills, good judgment and the capability to influence a diverse range of individuals.
- M.B.A. strongly preferred.

Remuneration:

Entravel is an equal opportunity employer.

We are a diverse team and are committed to creating an inclusive environment for all employees.

We are a fully remote company with a team across several European countries, meaning candidates based in CET or a similar time zone are preferred.

Benefits and perks for this role includes:

·Competitive salary based on merit.

·Equity package based on merit.

We do not accept third-party solicitation for employment.

Contact:

Thank you for taking the time to review and consider this role.

If you believe you are the one we are looking for and you are ready to work in a fast-paced environment with highly competent teammates, then we would love to hear from you

Best regards,

CEO & Founder

Entravel

#J-18808-Ljbffr

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