
Demand Generation Strategist
10 hours ago
About the Role
Merkle is a leading CX consultancy that combines strategy, technology, and creativity to transform organizations across industries. As part of dentsu, a global network spanning 145 markets, we leverage our local expertise and global reach to craft personalized, omnichannel solutions that drive meaningful outcomes for our clients.
We are expanding our demand generation capabilities and seeking an experienced leader to drive our growth strategy and build a strong pipeline of high-quality leads. The successful candidate will have a proven track record in executing high-impact campaigns and will be responsible for defining and executing comprehensive demand generation plans, managing multi-channel campaigns, and collaborating across teams to optimize lead generation, customer acquisition, and revenue growth.
Key Qualifications:
- 10+ years of experience in demand generation, digital marketing, or related fields.
- Strong expertise in marketing automation tools, CRM systems, and data analytics platforms.
- Experience with Account-Based Marketing (ABM) strategies and multi-channel marketing campaigns.
- Excellent analytical skills, with the ability to track, measure, and optimize marketing initiatives.
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