Head of Digital Strategy

2 days ago


Stockholm, Stockholm, Sweden Hemnet Full time
About the Role

We're seeking a seasoned Marketing Director to lead our digital marketing efforts and drive growth through innovative strategies and tactics. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing plan that aligns with Hemnet's overall business objectives.

**Key Responsibilities:**
  1. Develop and execute a data-driven, customer-centric digital marketing strategy that drives sustainable, long-term growth and engagement across all digital channels.
  2. Lead the strategic direction and roadmap for all digital marketing activities, including performance marketing, CRM, social media, and product marketing.
  3. Establish and monitor key performance indicators (KPIs) across all channels, analyze data, and translate insights into actionable strategies to optimize marketing performance and ROI.
  4. Drive innovation and experimentation within the digital marketing function, exploring new technologies, channels, and approaches to stay ahead of the curve and maintain a competitive advantage.
  5. Build and lead a high-performing, cross-functional team of digital marketing professionals, fostering a culture of collaboration, innovation, and continuous learning.


Requirements
  • Minimum 5 years of experience leading and managing high-performing digital marketing teams in a digital environment.
  • Proven track record of success in leading and managing high-performing digital marketing teams.
  • Deep understanding of digital marketing principles and best practices across all channels.
  • Strong analytical and data-driven decision-making skills.
  • Experience with CRM platforms, marketing automation tools, and data analytics tools.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong leadership, mentorship, and team-building abilities.


About Hemnet
Hemnet is a Swedish tech company that has been helping people find their dream homes since 1998. We're passionate about creating a seamless and enjoyable home-buying experience for our users.

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