Head of Digital Product Marketing

2 days ago


Stockholm, Stockholm, Sweden Viaplay Group Full time
About the Opportunity

As our Head of Digital Product Marketing, you will be responsible for developing and executing marketing strategies, guidelines, and campaigns for Viaplay and our linear channels. You will lead and inspire teams in matrixed, multinational organizations, driving customer growth through data-driven initiatives.

The ideal candidate will have a strong background in leading product marketing teams, with experience in e-commerce, data tracking, and building high-performing teams. You will have a proven ability to manage digital transformation projects, drive customer growth through data-driven initiatives, and lead and inspire teams in matrixed, multinational organizations.

Key Responsibilities
  • Develop and execute marketing strategies, guidelines, and campaigns for Viaplay and our linear channels, aligning with company goals and objectives.
  • Collaborate closely with Product, Sales, and Tech teams to ensure marketing initiatives support product launches and business objectives.
  • Manage assigned budgets across products, optimizing campaign efficiency and ROI.

At Viaplay Group, we believe in empowering our employees to reach their full potential. We offer opportunities for professional growth and development, as well as a comprehensive benefits package that includes paid vacation, pension, and insurance schemes. Apply now if you are a results-driven marketing leader eager to take on this exciting challenge.



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