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Digital Strategy Analyst
1 day ago
MacGregor Black is a leading recruitment agency specializing in technology and digital roles within the sports, outdoor, fashion, and luxury sectors. We partner with globally recognized brands to find top talent that drives innovation and growth.
About the Role
As the Senior E-Commerce Analyst, you will play a pivotal role in shaping the digital strategy for a globally recognized fashion brand. You will harness the power of data to improve customer journeys, optimize conversion rates, and identify growth opportunities in e-commerce channels.
Main Responsibilities
- Analyze website performance, customer behavior, and sales data to uncover insights and opportunities.
- Develop and monitor KPIs, providing regular reports to stakeholders to support decision-making.
- Collaborate with cross-functional teams to optimize site performance, including conversion rate optimization (CRO) and user experience (UX).
- Conduct A/B testing to evaluate the effectiveness of campaigns, site changes, and customer engagement strategies.
- Identify trends in global and regional e-commerce markets to inform strategy and enhance competitive advantage.
- Support the implementation of analytics tools and platforms to improve data collection and reporting processes.
Requirements
- Bachelor's degree in Business, Data Analytics, Marketing, or a related field.
- 3+ years of experience in e-commerce analytics, preferably within the fashion or retail industry.
- Proficiency in tools like Google Analytics, Tableau, or Power BI, and familiarity with e-commerce platforms like Shopify, Magento, or Salesforce Commerce Cloud.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Excellent communication skills to present findings and insights to both technical and non-technical stakeholders.
- Fluency in English; Swedish or additional languages are a plus.
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