Senior Customer Insights Analyst

7 days ago


Solna Municipality, Sweden SAS AB Full time
About the Role

We are seeking a highly skilled Senior Customer Insights Analyst to join our team at SAS AB. As a key member of our analytics team, you will play a crucial role in helping us drive business growth by providing actionable insights and recommendations to our marketing and customer-facing teams.

Key Responsibilities
  1. Evaluate Marketing Campaigns: Analyze the effectiveness of our marketing campaigns and provide data-driven insights to optimize their performance.
  2. Customer Segmentation: Develop and maintain customer segmentation models to help us better understand our target audience and tailor our marketing efforts accordingly.
  3. Data Analysis and Visualization: Work with large datasets to identify trends and patterns, and create data visualizations to communicate insights to stakeholders.
  4. Collaboration and Communication: Collaborate with cross-functional teams, including marketing, sales, and product, to ensure that our analytics efforts are aligned with business objectives and that insights are effectively communicated to stakeholders.
Requirements and Qualifications
  • Master's Degree: A master's degree in a relevant field, such as business administration, computer science, or statistics.
  • Strong SQL Skills: Proficiency in SQL and experience working with data warehouses and ETL concepts.
  • Experience with CRM and Data Analytics: Experience working with CRM systems and data analytics tools, such as Salesforce Marketing Cloud and Google Analytics.
  • Excellent Analytical and Communication Skills: Strong analytical and problem-solving skills, with the ability to effectively communicate complex insights to stakeholders.
About SAS AB

SAS AB is a leading provider of analytics and data management solutions. We are committed to helping our customers make better decisions by providing them with actionable insights and recommendations. Our team is passionate about using data to drive business growth and improve customer experiences.



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