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Welcome to Scandinavian Airlines System Denmark - Norway - Swe, where we're committed to delivering exceptional customer experiences. As a key member of our customer analytics team, you'll play a vital role in helping us achieve this goal.
Main Responsibilities:
- Evaluate marketing campaigns and customer communication to provide actionable insights and recommendations for maximizing their impact.
- Conduct in-depth analysis and develop data-driven strategies to inform business decisions on campaign optimization and personalization.
- Collaborate with cross-functional teams to design and implement customer-centric initiatives that drive engagement and loyalty.
- Develop a deep understanding of data warehouse and ETL concepts to support the development of analytical models and data visualizations.
- Design and implement customer segmentation strategies to inform targeted marketing efforts.
- Develop and maintain complex data models and scoring algorithms to optimize customer experiences and marketing initiatives.
Requirements and Qualifications:
- Master's degree in a relevant field such as Business Administration, Computer Science, or Statistics.
- Strong SQL skills and experience working with CRM and/or data analytics platforms.
- Experience with data visualization tools such as Power BI or Tableau.
- Knowledge of Salesforce Marketing Cloud and experience working with digital media analytics platforms (e.g. Google Analytics/BigQuery).
About You:
- You're a detail-oriented and results-driven individual with a passion for data analysis and customer insights.
- You have excellent analytical skills and can distill complex data into actionable recommendations.
- You're a team player with strong communication skills and the ability to collaborate with cross-functional teams.
- You're committed to delivering high-quality results and have a strong work ethic.