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Shopper Insights Manager to Paulig
2 months ago
", "p": "We are seeking a highly skilled Shopper Insights Manager to join our team at Paulig. As a key member of our organization, you will be responsible for leveraging research and data analysis to deepen our understanding of categories, consumers, customers, channels, and shoppers. Your insights will drive informed decisions across product development, marketing, category management & revenue growth.
", "ul": [{"li": "Develop Shopper Foundations: Create a comprehensive framework for Paulig, covering universal principles observed during shopping experiences."}, {"li": "Create Shopper Profiles and Insights: Initiate relevant shopper research to guide marketing efforts, product development, category, revenue, and customer growth."}, {"li": "Support Research Initiatives: Develop guidelines and support Business Area Category and Revenue Growth teams in conducting shopper research."}, {"li": "KPI Tracking & Data analysis: Define and track relevant shopper key performance indicators (KPI). Identify meaningful patterns and trends from multiple data sources."}, {"li": "Support Category Vision: Contribute to the Category Vision process through shopper research and foundational insights, managing assigned projects."}, {"li": "Data-driven recommendations: Provide actionable recommendations to stakeholders based on gathered insights."}, {"li": "Build Competence Centre: Help develop world-class shopper competencies within Paulig."}, {"li": "Utilizing advanced research tools: Secure data transparency and tools for best possible decision making."}], "p": "You will be based in one of our offices in Mölndal, Solna, Roeselare, or Nieuwegein and report to the Human Insight Director. You will also communicate and collaborate with various stakeholders and empower them to grow.
", "h3": "Your Profile
", "p": "We are looking for a candidate with at least 8 years of experience from shopper insights in FMCG (food and beverages), such as market research and analysis (quantitative and qualitative studies) in an international context.
", "ul": [{"li": "Technical Proficiency: Expertise with Retail and Household panel data, utilizing advanced research tools & methods such as shopper segmentation, virtual stores, shopping missions, path to purchase analysis, data modeling, Power BI, and self-serve analytics."}, {"li": "Analytical Skills: Proven ability to analyze complex data from multiple sources and derive actionable insights."}, {"li": "Strategic Thinking: Demonstrated experience in translating insights into strategic business opportunities."}, {"li": "Project Management: Strong project management skills with the ability to drive change and lead oneself effectively."}, {"li": "Leadership: Experience in leading and developing research initiatives in a collaborative, relationship-oriented mindset, with excellent interpersonal skills."}, {"li": "Communication Skills: Excellent ability to communicate complex insights to various stakeholders in a clear and impactful manner. Fluency in English."}, {"li": "Adaptability: Ability to stay updated with and curious about innovative research methods and industry trends."}, {"li": "Education: Bachelor's degree in commercial science, market research, or a related field."}], "p": "At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship-oriented. The ability to cooperate and communicate with others is key for success in this role.
", "h3": "About Paulig
", "p": "Paulig is a family-owned food and beverage company, growing a new, sustainable food culture – one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks, and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco, and Zanuy. Paulig's sales amounted to over EUR 1,167 billion in 2023. The company has 2300 passionate employees in 13 different countries working around the purpose \"For a life full of flavour\".
", "p": "We offer a dynamic workplace that has a strong future-oriented focus. You will be a part of a passionate, international team working as visionaries of the food industry.
"}
