Category Development Senior Specialist

4 weeks ago

Solna Municipality, Sweden Arla foods Full time
About the Role

The Category Development Sr Specialist will be responsible for driving growth across all retail customers and formats based on shopper profile, brand/private label, assortment range, pack format, shelf space impact, etc. This role will work cross-functionally with the Key account-, Brand-, and Field sales team to develop and implement strategies to optimize category and/or occasion performance.

Key Responsibilities
  • Be the expert of a specific category and/or occasion on how to drive growth
  • Create a Channel Strategy incl toolbox on how to optimize your category and/or occasion
  • Through analysis based on multiple sources and tools (e.g., Nielsen, ICA self-serve, etc) consistently track performance with focus identify gaps, opportunities and defends
  • Together with Marketing develop and implement launch plans for product innovations
  • Create strong category and product presentations for new product launched and identified growth opportunities and/or defends within your category; NPD and Base assortment
  • Plan effective in-store activities for your category, track and monitor
  • You will represent your product categories in various forums and projects
Requirements
  • You have a degree in Business Economics or equivalent in sales and/or marketing
  • You have several years of work experience in marketing and/or sales from a supplier or retailer, preferably within FMCG
  • You are driven, structured, analytical, with a strong commercial understanding
  • You have very strong analytical skills, and experience working with ACNielsen is a must, Power BI, and driving strategy and analysis projects is a plus
  • You are motivated by identifying opportunities and building insightful sales materials for trade, as well as transforming brand strategies into commercial plans for Arla's product innovations and ensuring their successful implementation in the market
About Arla Foods

Arla Foods is a leading dairy company with a strong presence in the Swedish retail market. We are committed to professional development and promoting from within, and we offer a positive and collaborative culture that will bring out the best in you.

We are looking for a talented and motivated individual to join our Category Development team. If you are passionate about driving growth and improving category performance, we encourage you to apply for this exciting opportunity.

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