Digital Marketing Strategy Director

5 hours ago


Stockholm, Stockholm, Sweden Icaniwill Ab Full time

At Icaniwill Ab, we are on a mission to revolutionize the world of sports fashion. As our new Influencer Marketing Team Lead, you will play a pivotal role in shaping the future of our brand.

About the Role

The successful candidate will develop and execute the influencer marketing strategy across assigned markets, ensuring alignment with business objectives. This will involve analyzing market trends and industry insights to identify new opportunities and stay ahead of the competition.

Key Responsibilities:
  1. Strategic Leadership: Develop and lead the influencer marketing strategy, collaborating closely with the Influencer Marketing Manager to ensure seamless execution.
  2. Market Analysis: Analyze market trends and industry insights to spot new opportunities and stay ahead of the competition.
  3. Campaign Execution: Oversee campaign execution, ensuring objectives, KPIs, and performance metrics are met.
  4. Influencer Outreach: Provide strategic guidance on influencer outreach, negotiations, and campaign activation.
  5. Team Leadership: Lead and inspire a high-performing influencer marketing team.
  6. Collaboration: Collaborate closely with internal teams, especially Growth, to maximize synergies and optimize campaign impact.
What We're Looking For
  • Proven Experience: Proven experience in influencer marketing with minimum 3 years.
  • Leadership Skills: Strong leadership skills with experience of mentoring and leading a team.
  • Analytical Mindset: Analytical mindset with the ability to track KPIs and measure campaign success.
  • Communication Skills: Excellent communication and negotiation skills.
  • Collaboration: Ability to work cross-functionally and collaborate with key stakeholders to drive business growth.
  • Industry Knowledge: A deep understanding of social media platforms, trends, and influencer marketing best practices.


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