Audience Growth Strategist

2 days ago


Stockholm, Stockholm, Sweden Blizzard Entertainment Full time

The Audience Connect team is responsible for shaping the audience and marketing technology strategy across all platforms at King. As our Audience Growth Strategist, you'll play a crucial role in developing and delivering strategies, tools, and processes that enable game teams to manage, grow, and engage player audiences effectively.

You'll work closely with engineering teams to ensure seamless implementation and measurable impact, while fostering collaboration and knowledge sharing across teams to establish best practices.

About the Team:

Our mission is to equip game teams with the tools, data, and strategies needed to deliver consistent, seamless, and impactful player conversations. By driving capabilities that unify and expand audiences across marketing, ads, and games, we aim to enable a new standard for audience engagement and growth.

  • Develop playbooks and training materials to empower decentralized teams to manage audiences and use MarTech independently.

  • Drive cross-functional collaboration and lead key Marketing Technology initiatives.



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