Social Media Campaign Lead
3 hours ago
About Thunderful Games
Founded in 2017, Thunderful is a video game developer and publisher headquartered in Sweden.We publish games made by our internal development studios located across Sweden, the UK, and Germany, offering third-party publishing, co-development services, and publishing support.
Our company has published and/or developed award-winning and critically acclaimed titles such as SteamWorld IP, Planet of Lana, Viewfinder, LEGO Bricktales, Lost In Random, and more.
Why This Role?We're seeking a Social Media Manager to lead the charge in building a community for our Gothenburg studio's games and sharing our stories across platforms.
This role offers an exciting opportunity to shape the field while creating impactful and engaging content that drives the studio's vision forward.
You'll work at the intersection of creativity, strategy, and analytics to craft campaigns that engage, entertain, and inspire.
- Develop and execute social media strategies that align with our marketing goals and resonate with the gaming community.
- Produce compelling content—from posts to videos—tailored to each platform (Instagram, TikTok, X, YouTube, etc.).
- Engage with our audience by responding to comments, fostering discussions, and managing community sentiment.
- Analyze performance metrics to optimize campaigns and report on KPIs.
- Stay up-to-date with gaming and social media trends to keep us ahead of the curve.
- Collaborate with internal teams, including marketing, design, and game development, to ensure a cohesive brand presence.
We're looking for someone with 2+ years of experience in social media management, ideally within the video games or entertainment industry.
You should have a deep understanding of social platforms and their unique audiences.
Strong copywriting and storytelling skills are essential, along with the ability to adapt tone and voice.
Proficiency in social media management platforms is also required.
We need someone who can run smaller projects independently from start to finish.
An analytical mindset with the ability to interpret data and apply insights is crucial.
Good collaboration abilities are necessary as you will be working in close proximity with the rest of the team.
Organizational skills and ability to run smaller projects are essential.
Bonus XPA passion for gaming and knowledge of gaming culture is a plus.
Experience with influencer partnerships and campaign management is desirable.
Familiarity with live streaming platforms (e.g., Twitch) or esports marketing is an asset.
A knack for creating viral content and staying ahead of memes is highly valued.
Comfortable in front of the camera as well as behind is a bonus.
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