Head of Marketing and Communications
6 days ago
KanEL is seeking a visionary leader to shape and elevate our marketing and communication strategies from the ground up. As the Head of Marketing and Communications, you will have the unique opportunity to drive measurable marketing results and fuel business growth.
Key Responsibilities- Develop and Implement a Comprehensive Marketing Strategy
Align marketing efforts with KanEL's business objectives, leveraging a deep understanding of the green energy sector and its trends.
Build and Lead a High-Performing Marketing TeamFoster a culture of creativity and excellence, driving innovation and results through effective team leadership.
Drive Lead Generation InitiativesCollaborate closely with the sales team to develop and execute lead generation strategies, ensuring optimal ROI across all channels.
Oversee Digital Presence and Email MarketingManage KanEL's website, email marketing campaigns, and other digital assets to ensure a cohesive and engaging online presence.
Craft Compelling Narratives and Manage PR AgenciesDevelop and disseminate press releases, manage relationships with PR agencies, and maintain KanEL's tone of voice and brand guidelines.
Spearhead Performance Marketing EffortsOptimize marketing performance across all channels, ensuring maximum impact and ROI.
Create Impactful Marketing MaterialsDesign and develop marketing materials for events, merchandise, and other initiatives, reinforcing KanEL's brand presence.
Requirements- Proven Track Record of Driving Measurable Marketing Results
Experience in developing and executing successful marketing strategies that drive business growth.
Experience in Building and Leading a Marketing TeamProven ability to foster a culture of creativity and excellence, driving innovation and results through effective team leadership.
Strategic Thinking and Excellent Communication SkillsStrong verbal and written communication skills in Swedish and English, with the ability to think strategically and align marketing efforts with business objectives.
Adaptability and Results-Driven MindsetA proactive, results-driven mindset, with the ability to thrive in a fast-paced, evolving environment.
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