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Consumer PR Strategist
12 hours ago
**Job Title:**
Director of Consumer PR
**About the Role:**
We are seeking an experienced leader to oversee consumer PR and publicity across our business. As a key member of our marketing team, you will be responsible for developing and executing strategic goals for the consumer PR & Publicity function.
The ideal candidate will have extensive experience in consumer PR and leadership, preferably within a subscription or content-driven business. This role requires close collaboration with global marketing, regions, and cross-functional teams such as content and product & tech.
**Key Responsibilities:**
- Develop and ensure all strategic goals for the consumer PR & Publicity function are met, taking accountability for alignment between business objectives and consumer PR.
- Drive the consumer PR & Publicity strategy at the highest level, in close collaboration with regions, corporate comms, IR, internal communications, product & tech, and the rest of the marketing organisation.
- Design and implement strategies that cultivate relationships with media, engage target audiences, and boost brand awareness.
- Evaluate PR effectiveness, track KPIs, report on, and analyse results.
- Be strategically responsible for consumer PR for content launches, author activations, new market launches, offers, promos, new product features, and consumer events.
- Strategise and execute innovative PR campaigns across earned media channels for local and international Storytel Original launches in close collaboration with the central marketing team, content team, and regions.
- Coach and manage team members to deliver against the PR strategy.
- Source and manage PR agencies and third parties.
**Qualifications:**
- A documented track record of orchestrating powerful content and product launches using the full range of PR tools from social media and influencer activation to concerted publicity in relevant media.
- 10+ years of experience in the PR and Communications industry.
- Experience in a relevant leadership position in a consumer PR or publicity department or agency.
- Experience with event management for content launches, new market launches, and awards events is highly desired.
- MBA or equivalent.
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