Head of Consumer Communications

12 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

**Job Summary:**

TN Sweden is seeking a highly experienced Director of Consumer PR to lead our consumer PR and publicity efforts across our business. As a key member of our marketing team, you will be responsible for developing and executing strategic goals for the consumer PR & Publicity function.

**Key Responsibilities:**

  • Develop and ensure all strategic goals for the consumer PR & Publicity function are met, taking accountability for alignment between business objectives and consumer PR.
  • Drive the consumer PR & Publicity strategy at the highest level, in close collaboration with regions, corporate comms, IR, internal communications, product & tech, and the rest of the marketing organisation.
  • Design and implement strategies that cultivate relationships with media, engage target audiences, and boost brand awareness.
  • Evaluate PR effectiveness, track KPIs, report on, and analyse results.
  • Be strategically responsible for consumer PR for content launches, author activations, new market launches, offers, promos, new product features, and consumer events.
  • Strategise and execute innovative PR campaigns across earned media channels for local and international Storytel Original launches in close collaboration with the central marketing team, content team, and regions.
  • Coach and manage team members to deliver against the PR strategy.
  • Source and manage PR agencies and third parties.

**Requirements:**

  • A documented track record of orchestrating powerful content and product launches using the full range of PR tools from social media and influencer activation to concerted publicity in relevant media.
  • 10+ years of experience in the PR and Communications industry.
  • Experience in a relevant leadership position in a consumer PR or publicity department or agency.
  • Experience with event management for content launches, new market launches, and awards events is highly desired.
  • MBA or equivalent.


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