Omnichannel Experience Manager

12 hours ago


Stockholm, Stockholm, Sweden Novartis Farmacéutica Full time
About the Position

The Pharma Digital Marketing Expert is responsible for executing and optimizing customer engagements in digital channels. This role focuses on developing and executing engaging and personalized customer engagement initiatives across various digital platforms.

  • Digital Channel Execution: Develop and execute engaging and personalized customer engagement initiatives, for prioritized brands, across digital channels, including webinars, pod, video on demand, email marketing, websites and social media. Ensure that content and messaging are consistent with the overall marketing strategy and customer-centric approach.
  • Identifying and deploying outside in based - peer to peer content for digital interactions that is engaging and tailored to the needs of the target audience. Using data and analytics to evaluate the performance of digital initiatives and make data-driven decisions for optimization.
  • Collaborating with the Marketing Manager: Work closely with the Marketing Manager to leverage modular content for digital initiatives, ensuring that content aligns with customer engagement plans. Tailor and optimize modular content to suit the specific needs of each digital channel.
  • Maintaining Regulatory Compliance: Ensure all digital engagement activities adhere to regulatory and compliance requirements within the pharmaceutical industry.
  • Staying Up-to-Date on Digital Technologies: Stay updated on digital marketing technologies and tools to enhance campaign effectiveness and operational efficiency.
  • Focusing on Customer Needs: Maintain a strong focus on customer needs and preferences, ensuring that digital engagements are personalized and aligned with the customer's journey.
  • Making Data-Driven Decisions: Utilize data and analytics to assess the performance of digital engagement campaigns and make data-driven decisions for optimization. Implement engagement design tools that seamlessly integrate with marketing operations systems.
  • Minimum Qualifications:
  • Min. 1-3 years of experience in digital marketing.
  • Proficient in Swedish and English, both written and spoken.
  • IMA training course certification on compliance.
  • Strong collaboration and communication skills.
  • Project management experience.
  • Pharma experience within Digital Marketing.


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