Enterprise Marketing Automation Specialist
4 hours ago
Mentimeter is a leading engagement tool that aims to revolutionize the way presentations are delivered. Our mission is to turn passive meetings into engaging and productive conversations.
The RoleWe're seeking an experienced Marketing Automation Manager to join our Lifecycle Marketing team. In this role, you will design and execute marketing automation strategies aimed at nurturing high-value accounts, driving usage, adoption, and expansion. You'll play a pivotal role in aligning marketing automation strategies with marketing, sales, and product teams, creating seamless and impactful customer journeys.
- Account-based marketing: Collaborate with the marketing, product, and sales teams to design automated communication programs aligned with our enterprise strategy, guiding enterprise accounts through the customer journey.
- Campaigns and automated communication programs: Develop personalized campaigns and communication programs—focusing on email, in-app messaging, and other channels—to engage and convert enterprise accounts.
- Cross-functional alignment: Partner with marketing, sales, and product teams to ensure consistent, personalized communication strategies across the user and customer journey.
- Lead activation: Leverage user behavior data to identify high-value touchpoints and create tailored engagement communications to drive customer journey conversions.
This role reports to our Lifecycle Marketing Manager.
Requirements- At least 5 years of experience in B2B marketing automation, lifecycle marketing, or customer engagement roles, ideally within SaaS.
- Expertise with marketing automation platforms, such as Braze. Experience with Hubspot, Iterable is also valuable.
- Data-driven, with strong skills in analyzing results, measuring campaign effectiveness, and using insights to drive continuous improvement.
- A strong collaborator, proven experience working with sales and marketing teams to align automation strategies and enhance account journeys.
- Skill in driving, participating in, and contributing to cross-functional projects related to user and customer journeys.
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