Growth & Marketing Automation Specialist Marketing · Stockholm
24 hours ago
Are you an experienced digital marketing superstar with a passion for healthcare and biotech? Cellcolabs, a cutting-edge biotech start-up, is seeking a dynamic Growth & Marketing Automation Specialist to join our highly ambitious marketing/commercial team, playing a pivotal role in shaping our company's digital presence and driving international expansion.
Cellcolabs is a biotech impact start-up on a mission to prevent and treat diseases by making high quality stem cells available and affordable. We do that by industrial scale production and collaborations. Mesenchymal Stem Cells (MSCs) have shown groundbreaking potential to cure and treat a myriad of diseases and ailments. Through efficient, large-scale production of MSCs, Cellcolabs fuels the advancement of MSC cell therapies – to ultimately improve global health.
Cellcolabs is based on 20 years of research from Karolinska Institutet and is approved for GMP production of ATMPs by the Swedish Medical Products Agency. The company is founded and backed by some of Sweden’s foremost health and life science entrepreneurs as well as Norrsken.
Cellcolabs is a flat organization, and you will work closely with all members of the management team and colleagues of various backgrounds. Your own initiatives and creative thinking are critical to our success.
This is a unique opportunity to contribute, lead, and influence within a highly entrepreneurial business, to make a genuine difference in the future of healthcare.
You will report to both our CMO and Commercial Director, you will be a key player in elevating our brand presence and advancing global healthcare.
Key Responsibilities:
Growth Marketing & Campaign Execution:
1. Develop and manage multi-channel campaigns across digital channels (paid ads, SEO, email, social media, webinars) to drive traffic, conversions, and customer acquisition.
2. Conduct A/B testing and optimize campaigns to maximize ROI.
3. Create and refine marketing funnels (lead generation, conversion, retention) using landing pages, sign-up forms, email flows and webinars.
4. Manage and execute webinars end-to-end (promotion, registration, hosting, and post-event follow-up) to engage audiences and drive leads.
5. Collaborate with marketing, commercial, and medical teams to ensure consistent messaging and branding.
Marketing Automation:
1. Set up and optimize customer segmentation and automated workflows for lead nurturing and email campaigns, sending targeted, personalized messages based on user behavior and CRM data.
2. Integrate marketing tools (e.g., HubSpot, Calendly, Mailchimp) with CRM systems to streamline data flow, improve lead conversion and enhance cross-team collaboration.
3. Optimize automated email sequences, customer journeys, and behavioral triggers for retention, upselling and re-engagement.
Conversion & Engagement Optimization:
1. Drive engagement throughout the marketing funnel, providing valuable information and support to encourage deeper brand involvement and top-level customer experience.
2. Implement strategies for building long-term customer relationships and increasing lifetime value (LTV) by improving customer loyalty and repeat purchases.
3. Continuously refine customer engagement strategies using feedback and surveys.
Performance Analysis:
1. Monitor, analyze and report on the effectiveness of digital campaigns and automation workflows using performance metrics (e.g., CAC, LTV, CTR, open rates, conversion rates).
2. Provide actionable insights to improve both growth strategies and automation processes.
3. Use data-driven insights to optimize messaging and processes, and regularly report on KPIs to leadership.
About You: We are looking for an experienced well-rounded growth marketing and automation expert who can build, streamline and optimize our digital marketing function. We think you have worked in tech or biotech in a high-growth environment where you’ve learned best in class practices. You embody the following qualities:
1. Self-Starter: You thrive in taking initiative and are proactive in your approach to tasks and challenges. You are always ready to roll up your sleeves and get the job done
2. Positive and Bringing Your Best Every Day: A positive attitude and a commitment to delivering your best work consistently.
3. First-Class Social and Emotional Skills: Your ability to navigate social and emotional dynamics is exceptional, contributing to a positive and collaborative work environment.
4. Collaborative Approach: You enjoy working as part of a team, bringing out the best in yourself and your colleagues.
5. Experience with Many Markets and Cultures: You are accustomed to working in diverse markets and cultures, bringing a global perspective to your role.
Qualifications:
1. Degree in marketing, digital marketing, communications, or a related field.
2. 3+ years of experience in growth marketing and/or marketing automation in a startup/scaleup or high-growth environment.
3. Proficiency in various marketing tools (Google Analytics, Mailchimp, etc.) and CRM systems (HubSpot), including setup, optimization and integration.
4. Strong knowledge of digital marketing channels (paid ads, SEO, email marketing, social media), A/B testing and performance optimization tools.
5. Strong communication and interpersonal skills to collaborate with internal teams and stakeholders.
Join Our Team: You will be part of a highly ambitious team based in Stockholm, contributing significantly to our company's digital presence and international expansion. If you are ready to shape the narrative of a transformative biotech company and possess the qualities to shape our digital marketing efforts, we invite you to apply. Join Cellcolabs and play a key role in advancing global healthcare. Apply now to embark on this exciting journey with us.
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