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Marketing Manager, Systems

1 month ago

Stockholm, Sweden Thermo Fisher Scientific Full time

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. Our mission is to improve the management of allergy, asthma, and autoimmune diseases by providing healthcare professionals with sophisticated diagnostic technologies and clinical expertise. By striving to meet these goals, we can both offer healthcare professionals and patients around the world the benefits of predictive ability and earlier diagnosis. But the real results are in better patient care – and in improving people’s everyday lives.
 

Our ImmunoDiagnostics Division (IDD) is a global leader in allergy and autoimmunity diagnostics.

Main location (Hybrid): Uppsala and Stockholm, Sweden

Discover Impactful Work:

As the , you areresponsible for defining, developing, and driving fully integrated global multi-channel marketing campaigns tailored to clinical laboratories, with the primary aim to raise awareness, drive demand, and help meet our global revenue and growth targets.

A day in the life:

Independently represent and provide Subject Matter Expert (SME) knowledge of clinical laboratories and the Phadia Laboratory Systems product portfolio. Translate that into messaging and marketing programs that elicit action from our target audiences 

Be the authority on clinical laboratory customers, passionate about workflow and operational efficiencies, and how our full offering (systems, service, and allergy & autoimmunity tests) can meet their needs

Help develop laboratory customer personas and buying journeys based on a comprehensive understanding of the needs and preferences of lab customers

Ensure value props, messaging, and content is tailored to and resonates with laboratory audiences

Responsible for global content development targeting laboratories for IDD’s section of the commercial website

Support the Downstream HCP & Patients Marketing team to develop laboratory focused content across relevant platforms

Reflect changes in the product portfolio and supporting evidence. Translate those into value propositions tailored to customer needs

Identify key performance indicators to measure success and report out campaign metrics on a routine basis

Build and deliver effective sales training for autoimmunity in collaboration with product lifecycle management (PLCM) and Regional Marketing teams

Collaborate with PLCM, Medical & Scientific (MSA), Regional Marketing, other internal stakeholders and external marketing agencies to develop bold marketing content

Ensure consistency with brand and company standards.

Keys to Success:


Education

Bachelor’s degree or above in biology, immunology, or a related field

Experience

3+ years preferred of marketing, product management, or similar experience with in-depth knowledge of the clinical laboratory market, ideally within diagnostics or healthcare

5 years of experience preferred in a marketing role with proven core competences: marketing program development and execution, channels, segmentation, value propositions and messaging

Knowledge, Skills, Abilities

Possess a strong understanding of how laboratories operate and develop relevant value-based messaging

Experience developing and implementing marketing campaigns to drive adoption, generate demand and ongoing usage, and build dedicated customers

Experience in marketing to clinical laboratories

Strong problem-solving skills and ability to distill complex information into concise and easy to understand concepts and communication

Great teammate, strong collaborative skills, motivated to operate in a diverse, multicultural environment 

Able to translate strategies into executable plans

Strong project management skills and able to drive multiple projects forward simultaneously

Able to navigate ambiguity and handle changing priorities

Able to work cross-functionally and collaborate across global teams

Strong written and verbal communication skills and the ability to present publicly to varying audience sizes in an English-speaking environment

Able to think strategically, operate independently, take initiative, be resourceful, and exercise astute business judgment to drive execution of marketing programs

Please send in your application, including a cover letter, CV (in one document) in English, apply via Please apply as soon as possible, the position will be filled as soon as suitable candidate is found

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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