Product Marketing Manager, Cybersecurity
3 months ago
Acronis is a world leader in cyber protection—empowering people with cutting-edge technology that enables them to monitor, control, and protect the data that their businesses and lives depend on. We are looking for a Product Marketing Manager with cybersecurity expertise who is ready to join us in creating a #CyberFit future and protecting the digital world
Every member of our “A-Team” has an instrumental role and impact on the success of Acronis’ innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment. Just like everyone at Acronis, the ideal candidate will embody all of our company values: responsive, alert, detail-oriented, makes decisions, and never gives up.
WHAT YOU'LL DO
In this global product marketing role reporting to our Director of Product Marketing, you will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions. You will: Be a key player on our product marketing team for our Security solutions, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.You'll be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework. Be a GTM partner for Product Management counterparts.
From them, you'll learn the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features. With them you'll bring releases to market. And then help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets. Be a key partner to our marketing campaign leads.
You will work closely with the campaign leads as they work on ensuring your product is covered in our various global and regional marketing campaigns. In turn, they will support you with the insights and messaging to use to tune your product messaging and content. Develop and execute a marketing plan for your product.
Working with marcom and cross-functionally, you'll help build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results. Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset.
You will help ensure that all standard assets throughout the funnel are kept up to date, with quality, and following best practices. You will write, author, video, PowerPoint - communicate your product's story in every format, and review other work that carries your messaging. Bring market and competitive intelligence, targeting, and segmentation information into your plan, and share it with your Product colleagues.
Partnering with our AR lead and our Solution Marketing team, you'll bring insights into the trends in the market, into your messaging and content, and will provide these inputs back into the Product team and across Marketing to inform decisions and strategy. Build productive relationships with the sales teams.
You'll support their efforts, but you'll also solicit their feedback on sales tools, messaging, and partner/customer pain points and competitors. Be a public-facing representative for your product.
You will complete technical training and be able to conduct live demos, present your product when called upon, and be ready to engage both partners and customers directly to solicit their feedback and experiences to enrich your knowledge - and their perceptions of Acronis. You'll use our processes and tools like Jira and Sharepoint to track your work and collaborate with our team.
WHAT YOU BRING (EXPERIENCE & QUALIFICATIONS)
5+ years of product marketing experience within the B2B IT industry, with time at an established high-tech company. Have supported a security solution in areas such as anti-malware, endpoint detection and response (EDR / MDR / XDR), or email security. Experience marketing security products delivered in a SaaS, consumption-based, multi-tenant model. Broad IT management technical domain in vulnerability management, cybersecurity, and endpoint management required. Knowledge of both provider and business customer SMB through Enterprise IT environments, with specific experience working with MSPs highly desired. Ability to dive deep into technology and to convey complex ideas simply and clearly in written and verbal formats, including public speaking, demos, and content development Experience working across tech and business teams, representing the voice of the partner and customer, and finding creative ways to engage and get feedback from the customers. High energy and enthusiasm – the type that is contagious with its potential. Some travel to events and meetings, including to international locations, may be required but is expected to be under 20% and in accordance with company health and safety policies. US English fluency with exceptional written, verbal, and presentation creation skills in your native language requiredWHO WE ARE
Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution. Enhanced by AI technologies and blockchain-based data authentication, this all-in-one integration removes the complexity and risks associated with non-integrated solutions and offers easy, complete, and reliable data protection for all workloads, applications, and systems across any environment—all at a low and predictable cost.
Founded in Singapore in 2003 and incorporated in Switzerland in 2008, Acronis now has more than 2,000 employees and offices in 34 locations worldwide. Its solutions are trusted by more than 5.5 million home users and 500,000 companies, and top-tier professional sports teams. Acronis products are available through over 50,000 partners and service providers in over 150 countries and 26 languages.
Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.
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