Consumer Marketing Pasta

Sep 18, 2025

Consumer Marketing Pasta & Condiments - Sweden, Denmark, Finland

About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready-made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?
We're looking for a Pasta & Condiments Sweden, Denmark, Finland Sr Analyst to join our team. The position is based in Stockholm and reports solid to the Pasta & Condiments Manager.

Job Purpose
The individual will support the manager by developing and implementing the category strategy in Sweden, Denmark & Finland in order to achieve P&L and market share targets for Pasta & Condiments in close collaboration with the global category team. The person is responsible for designing and executing effectively marketing plans for Pasta & Condiments in all countries and for the realization of launch plan for new products with the objective of maximizing the sales and turnover. Furthermore, the individual is in charge of analyzing the performance of the managed categories and tracking the budget.

Key Accountabilities

• Working with the Pasta Category Marketing Manager Sweden, Denmark & Finland, in collaboration with the Trade Marketing, Global Category and the Digital Marketing Manager, create programs that build brand awareness, drive trial and deliver the premiumness and values Barilla stands for.
• Plan and execute category marketing plans for Sweden, Denmark & Finland business in accordance with the Brand's positioning and communication strategy, support the company's mission and meet financial objectives.
• With M&PI and Category teams, co-develop research plan and provide innovation/renovation recommendations.
• Own the process for new items from idea to launch with 360° business understanding and develop integrated marketing programs; monitor all launches against success criteria and provide recommendations accordingly.
• Utilize the reporting of Nielsen data, competitive intelligence, and consumer research to achieve business and consumer insights and drive marketing plans development.
• Develop an in-depth understanding and become an expert in relevant market – the business environment in which the brand competes including category segments and channels.
• Analyze the performance of the managed category, the promotional & ATL initiatives of our brand & competitors, and propose action plans accordingly to findings.
• Integrate Global and Regional marketing communication strategies (including digital, PR, packaging, etc…) and strive for best execution meeting local market needs.
• Support regional coordination of cross-country activities, as well as coordination of Global/Regional Projects feedback and inputs.
• Manage all aspects of the counties Pasta & Condiments marketing budget, working with Finance on budget tracking, spend reconciliation, and timely vendor payment.

Your Profile

• University degree in Business Administration or equivalent degree or work experience, Master preferred
• Great record of accomplishment, with a minimum of 3 years of work experience in marketing in the FMCG, additional experience in trade or sales is a plus
• Demonstrated understanding of and experience in digital and social media platforms and technology
• Strong analytical skills with the ability to focus on the bigger picture
• Entrepreneurial 360° mind-set and the capability to manage project successfully with curiosity to learn and understand commercial aspects of the business beyond marketing
• You are at ease working in an international environment and a strong team player
• You have a strong can-do attitude, work well in autonomy and can embrace change with a positive mind set and are confident also in dealing with senior leadership in region/category
• Keen observer and insight gatherer with a passion for Food
• Very good MS Office skills and experience in Nielsen and usage of Shopper Insights
• You have excellent communication skills in English. Swedish is a plus.

What We Offer

• A key role in a passionate and dynamic marketing team.
• The chance to work with well-known brands and drive the development of new products.
• An international environment where innovation, quality, and sustainability are top priorities.
• Positive and Inclusive Culture: Experience a workplace where positivity and inclusivity are at the core. Our flat hierarchies encourage open communication and mutual respect.
• This is a permanent position

At Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. The Swedish organizations is the first LGBTQI-certified company in the food industry and our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success.

Consumer Marketing

Sweden

Stockholm

Permanent