Senior Vice President Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Vice President Marketing & Communication, Northern EuropeOverview
The role is responsible for leading the marketing and communications organization for the Northern Europe Division of Mastercard which consists of the 9 markets in Nordics Baltics and the Netherlands. It sits on the International Marketing & Communications Europe and Northern Europe's senior leadership team, with joint responsibility for setting and delivering the division's strategy and creating a culture where people can be happy and successful.

Role

• Oversee Mastercard's brand presence across relevant consumer/B2B touchpoints and media channels. Capitalize on digital marketing and leverage the latest technologies to lead the design and execution of agreed direct-to-consumer and B2B initiatives (for all the different segments); including marketing platforms for consumer/B2B engagement and loyalty; campaign and activation in traditional and digital/mobile channels; sponsorships marketing; and internal and external communications.

• Set division and market marketing and communications strategies, leading a group of subject matter experts across brand & advertising, PR & communications, customer marketing, product marketing, sponsorships etc., to drive an integrated approach aligning with business priorities in each market to deliver against company objectives.

• Set budget strategies for the division including allocation, prioritization, optimization, compliance and general oversight. Makes decisions and adjustments throughout the year according to changing priorities and performance.

• Play a critical role in the Northern Europe Division Senior Leadership Team by securing how marketing and communications can partner with the business to achieve common objectives by complementing each other.

• Transforming, jointly with the team, divisional and global strategies to market relevant strategies for each of the individual countries/cluster of countries and respective country managers.

• Play a critical role in the matrix organization driving through division and market objectives while supporting global marketing and communications strategy and product priorities.

• Provide thought leadership to all Mastercard marketing and communications teams in and outside of the division, cross functional teams extending beyond marketing, provide direction and guidance on Steerco's, and externally with agency leadership teams and account/support teams working on the Mastercard business.

• Play a critical role building relationships and partnering with other parts of the organization in support of meeting business objectives and championing the needs of the division to secure the appropriate resources and support.

• Oversee division sponsorship contract negotiations.

• Drive the marketing value proposition including attendance and speaking at internal and external events, customer executive conversations to support the business side of the business building trust with our partners/customers and contributing to key business negotiations.

• Play a role in the marketing and advertising industry to position Mastercard as a leading global brand.

• Play a key role in the European IMC Senior Leadership Team by partnering informing and consulting on Europe and global marketing and communications strategies and programs.

All About You

• Extensive experience in marketing and communications, with proven experience in senior leadership roles.

• Proven track record of building and leading high performing teams.

• Experience working in multinational environments and managing regional marketing strategies.

• Experience managing large budgets and delivering ROI on marketing investments.

• Skilled at influencing C-suite executives and aligning cross-functional teams.

• Proven track record leading marketing and communications organizations to establish and execute integrated marketing and communications strategies aligned to business goals and objectives.

• Proven ability in building and strengthening collaborative relationships with regional and global Marketing counterparts and representing the voice of the division and market.

• Proven ability to build strong relationships and bonds with the business side of the organization with a proved track record of creating a one-team- spirit between marketing and comms and the business

• Significant experience and proven success in one or more marketing families, with further experience in three or more marketing families, including PR and communications, B2B and Consumer Marketing.

• Experience operating in sophisticated advertising and media markets.

• Proven track record of major contract negotiation driving to win/win and or sound commercial success aligning marketing and communications with the business.

• Track record of building partnerships and relationships with proven ability to influence.

Leadership behaviors:

• Aligned strategic thinking: external competitive focus; creates new and different; makes complex decisions; crises management.

• Global Business Acumen: Global business knowledge; Cross Cultural Resourcefulness; Cross Cultural Sensitivity; Manages diverse relationships

• Integrated Business Execution: Understands the business; focuses on the bottom line; manages work processes; gets organized and keeps on point; proven track record of connecting marketing and comms with the business

• Leadership: Acts with honor and character; gets work done through others; inspires others; develops others; is comfortable with ambiguity; demonstrates personal flexibility; open and receptive; resilient

• Executive Credibility: Relation skills; communicates effectively; organizationally savvy; comfortable around higher management; external credibility with key stakeholders

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

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