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Head of B2B Sales

3 weeks ago

Stockholm, Stockholm, Sweden LAYERED Full time

Head of B2B Sales – Layered

Location:
Stockholm, Sweden

Reports to:
CEO

Lead and scale Layered's global B2B business

Layered is a Swedish design brand founded in 2015, celebrated for its premium rugs and furniture where timeless design meets sustainability and innovation. Headquartered in the heart of Stockholm, Layered is on an exciting international growth journey, inspiring customers and partners worldwide.

We are now looking for a
Head of B2B Sales
to take full strategic and commercial ownership of our global B2B business and play a key role in shaping the next phase of Layered's expansion.

About the role

As Head of B2B Sales, you will be responsible for driving revenue growth, profitability, and long-term expansion across all B2B sales channels, including wholesale partners, marketplaces, trade clients, architects, and interior designers.

You are a member of the management team and work closely with the CEO and senior leadership to ensure the B2B strategy aligns with Layered's overall commercial objectives and premium brand positioning. You will lead and develop the B2B team while ensuring an exceptional customer experience across all touchpoints.

Key responsibilities

B2B Strategy & Growth

  • Develop and execute a comprehensive global B2B sales strategy across wholesale, marketplaces, and trade partners
  • Identify and secure new business opportunities, strategic partnerships, and international expansion opportunities
  • Build and strengthen relationships with key accounts to drive sales growth, retention, and brand presence
  • Ensure pricing structures, trade terms, and product assortments support both growth and profitability
  • Drive category and market development in close collaboration with product and marketing teams

Cross-functional collaboration

  • Work closely with the CEO, CMO, and CFO to align B2B sales targets with overall business goals
  • Partner with marketing to develop lead generation, trade communication, and brand-building initiatives for professional audiences
  • Collaborate with operations and supply chain teams to ensure product availability, delivery excellence, and high service levels

Sales operations & leadership

  • Define, track, and optimize KPIs related to revenue growth, margins, customer acquisition, retention, and account performance
  • Utilize CRM systems, analytics, and sales tools to improve efficiency and scalability
  • Lead, coach, and develop the B2B sales team, fostering a high-performance culture
  • Ensure consistent sales methodologies and best practices across all B2B channels

About you

  • Proven experience in senior B2B sales roles within premium/luxury interiors, design, or retail
  • Strong track record of building and scaling B2B sales channels and managing key accounts internationally
  • Confident, inspiring leader with strong commercial acumen
  • Analytical and data-driven, with experience in forecasting and performance management
  • Entrepreneurial, proactive, and results-oriented
  • Collaborative mindset and experience working cross-functionally with marketing, operations, finance, and leadership teams

Why Layered?

At Layered, you will join a creative, ambitious, and collaborative team with a strong culture and shared passion for design and quality. This is a key leadership role in a fast-growing international brand, offering the opportunity to make a real impact on the business and its global expansion.

Ready to take the next step in your career?

Apply now and become part of Layered's journey. Email your resume to and mark the email with B2B.