Head of Marketing

Head of Marketing (Equity-Based)

Company:
Outrinsic AB

Location:
Remote / Europe (HQ: Sweden)

Compensation:
Equity + Performance-based upside (cash optional at scale)

Type:
Leadership / Founding Team Role

About Outrinsic AB

Outrinsic AB is a Sweden-based technology company focused on
IT software sales, outsourcing services, AI agent development, and custom software solutions
for global clients across Europe, the Middle East, and Asia.

We build
practical, revenue-generating AI and software products
—not hype. Our work spans enterprise software, AI-powered automation, outsourced engineering teams, and custom digital platforms.

We are now looking for a
Head of Marketing
to join the leadership team and
own growth end-to-end
.

Role Overview

As Head of Marketing, you will be responsible for
driving predictable revenue growth
, positioning Outrinsic AB as a trusted technology partner, and building scalable marketing systems that directly support sales.

This is a
hands-on leadership role
with
equity participation
, designed for someone who wants to build, not just manage.

Key ResponsibilitiesGrowth & Revenue

• Own
  lead generation and demand creation
  for:
• IT & software services
• Outsourcing / offshore development
• AI agents and automation solutions
• Build
  B2B funnels
  from awareness → SQL → closed deals
• Align closely with founders and sales on
  pipeline, CAC, LTV, and conversion metrics

Go-To-Market & Positioning

• Define Outrinsic's
  core messaging and value propositions
• Create clear differentiation in:
• AI agents & automation
• Software development services
• Enterprise outsourcing
• Develop vertical-specific positioning (SMEs, enterprises, startups)

Channels & Execution

• Own and scale:
• LinkedIn & founder-led growth
• Content marketing (case studies, whitepapers, landing pages)
• Outbound campaigns (email, LinkedIn, partnerships)
• Paid acquisition (optional, ROI-driven)
• Build repeatable systems, not one-off campaigns

Sales Enablement

• Create sales assets:
• Pitch decks
• Case studies
• One-pagers
• Website conversion flows
• Support proposal and deal acceleration with strong narratives

Brand & Authority

• Position Outrinsic AB as:
• A credible AI & software partner
• A trusted outsourcing provider
• Build thought leadership around AI agents, automation, and software delivery

Team & Scale (Future)

• Hire and manage a small, high-impact marketing team
• Set KPIs, dashboards, and reporting frameworks
• Prepare marketing for scale as revenue grows

Ideal Candidate ProfileMust-Have

• Proven experience in
  B2B technology marketing
• Strong understanding of
  IT services, software sales, or outsourcing
• Demonstrated ability to
  generate leads that convert into revenue
• Comfortable working in an
  early-stage, high-ownership environment
• Data-driven mindset with strong execution skills

Nice-to-Have

• Experience marketing
  AI products, SaaS, or developer-focused services
• Founder-level or startup leadership background
• Experience selling into
  Europe, Middle East, or global markets
• Knowledge of outbound sales, ABM, or growth marketing

What We Offer

• Equity ownership
  with real influence on company direction
• Opportunity to shape the
  entire growth engine from scratch
• Direct access to founders and decision-making
• Remote-first, flexible working environment
• Long-term upside as Outrinsic AB scales globally

Who This Role Is For

• A senior marketer who wants
  ownership, not just a title
• Someone who thinks in
  revenue, not vanity metrics
• A builder who enjoys creating systems from zero to scale
• A leader comfortable being both
  strategic and hands-on

How to Apply

Send:

• A short introduction
• Relevant experience or case studies
• Why you're interested in an
  equity-based leadership role

Apply to