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Marketing Manager

2 weeks ago

Gothenburg, Västra Götaland, Sweden LumenRadio Full time 900,000 - 1,200,000 per year

LumenRadio is a high-tech company with the vision of replacing all cables in the world. We have been leading the wireless transformation within the lighting industry since 2008, where our technology is used every day in the largest TV and movie productions in Hollywood, at the Coachella Festival, and at the Eurovision Song Contest. Our patented technologies provide unprecedented reliability for the most business-critical applications, and our products are now also being used in building automation solutions.

Replacing cables in buildings with wireless communication adds value through easier and more flexible installations, lower maintenance costs and, by using wireless mesh technology, an increased range throughout an entire building. With the number of cable installations in buildings around the world, the future possibilities are endless.

About the team

The Marketing team at LumenRadio currently consists of three members: a Graphic Designer/Marketing Coordinator, a Marketing Manager for Lighting Control and a Marketing & Brand Director, who leads the team.

Our work is guided by our values, 
RISE: Reliability, Innovation, Simplicity and Energy.
They remind us to be dependable, open to new ideas, keep things simple, and bring energy into everything we do.

Your future

We are looking for a digitally driven Marketing Manager to play a key role in strengthening and expanding our brand presence within the Building Automation segment, while also shaping and developing LumenRadio's overall digital marketing presence.

In this dual-focus role, you will combine strategic leadership with hands-on execution – from defining go-to-market strategies for our wireless Modbus and BACnet solutions to contributing to digital lead generation and performance marketing initiatives across all business areas.

By contributing your digital expertise and marketing automation skills, you will help support our growth, optimize campaigns, and ensure our marketing technology drives measurable results and scalability.

Your responsibilities

Within Building Automation:

  • Develop and execute marketing strategies and go-to-market plans to meet business goals and increase market share globally.
  • Drive advertising campaigns and product launches from initial concept development to execution, including messaging and promotional activities.
  • Create content and messaging in various formats that effectively communicates product positioning and our value to the building automation industry.
  • Lead, plan, and execute activities, campaigns, product launches, and relevant industry events.

Within Digital Marketing:

  • Be responsible for managing and developing our HubSpot across the company – ensuring automation, nurturing flows, and CRM integration are optimized for growth.
  • Manage our social media calendar and create and publish social media posts.
  • Lead paid digital campaigns (SoMe and search), SEO, and web analytics to enhance visibility, generate qualified leads, and optimize performance.
  • Provide data-driven insights, dashboards, and analyses to measure ROI and continuously improve campaign effectiveness.

About you

You are digitally fluent with a strong B2B background – preferably from a technology-driven or industrial context such as building automation, IoT, or HVAC systems.

You combine strategic marketing thinking with hands-on digital execution skills and thrive in an environment where you can shape both the business area and the company's digital future.

We believe this is you:

  • Solid B2B marketing experience, ideally with a mix of digital and product marketing.
  • Strong experience in HubSpot (or similar marketing automation platforms).
  • Demonstrated skills in digital advertising, SEO/SEM, analytics, and conversion optimization.
  • Experience with go-to-market strategies and product marketing in a technical context.
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Organized and proactive, with strong communication and collaboration skills in English, both written and spoken.

Diversity and culture

We are on a mission to replace all cables in the world, and we are looking for people who share our passion for cutting-edge technology We value diversity and welcome professionals with different perspectives who are committed to our ambitious goals. We warmly welcome and encourage job applications from people of all backgrounds and genders.

If you need any adjustments to support your application, just let us know by emailing

Our Benefits

  • We offer strong job security through agreements and insurance, paid parental leave, holiday leave, and pension plans.
  • Yearly health allowance - For your physical activity and well-being.
  • Yearly personal development allowance - For your brain and creativity.
  • Free access to the gym in the same building.
  • Flexible working hours.
  • Not to mention our coffee club, our "Multipath Running" lunch run club, and much more

More information

This is a full-time position at our Head Office in Gothenburg, with some international travel required. In this position, you will report to Lilli Lundqvist, Marketing & Brand Director, and responsible recruiter is Nelly Bertilsson. Don't hesitate to reach out to if you have any questions.

We kindly ask not to be contacted by external recruitment services for this recruitment process.