Marketing & Social Media Manager

1 week ago

Gothenburg, Västra Götaland, Sweden Mind Friend PRO Full time

Website:

LinkedIn:

MindFriend is a leading mental health platform dedicated to bridging the gap between expert psychology knowledge and public awareness. We are seeking a dynamic Marketing & Social Media Manager to join our team. In this multifaceted role, you will be responsible for developing and executing marketing strategies that enhance our brand's presence and engagement across various social media platforms. Your passion for mental health, combined with your expertise in marketing and social media, will help us create impactful campaigns that resonate with our audience and foster community growth.

Requirements

Key Responsibilities:

  • Marketing Strategy Development: Create and implement comprehensive marketing strategies that align with MindFriend's mission and objectives, focusing on increasing brand awareness and driving user engagement.
  • Social Media Management: Oversee all social media accounts, including planning, scheduling, and creating content that educates, inspires, and engages our audience, particularly on platforms like Instagram, Facebook, YouTube, and TikTok.
  • Analytics & Reporting: Monitor, analyze, and report on social media and marketing campaign performance, providing insights and recommendations for optimization.
  • Community Engagement: Foster an active online community, engaging with users through comments, messages, and interactive content. Respond to inquiries and feedback in a timely manner.
  • Collaboration: Work closely with psychologists and other team members to ensure content accuracy and relevance, aligning marketing materials with mental health best practices.
  • Content Creation: Generate original content ideas, including blog posts, social media campaigns, newsletters, and promotional materials that resonate with our audience.
  • Brand Development: Help maintain a consistent brand voice across all marketing and social media channels, ensuring all communications reflect MindFriend's mission and values.

Qualifications:

  • Proven experience (minimum 3-5 years) in marketing and social media management, preferably within the mental health or wellness industry.
  • Strong understanding of social media platforms, trends, and best practices, particularly in relation to mental health content.
  • Excellent communication skills, both written and verbal, with a knack for storytelling.
  • Proficient in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Buffer).
  • Strong analytical skills to interpret performance data and make informed decisions.
  • Ability to work independently in a remote setting and manage multiple projects effectively.
  • A deep passion for mental health and a commitment to promoting awareness and education.
Benefits
  • Opportunity for Full-Time Employment: Successful interns may be considered for full-time roles.
  • Mentorship & Training: Receive continuous guidance, supervision, and mentorship from experienced professionals, with the opportunity to work closely with a professional team.
  • Skill Development: Build research, writing, communication, and digital content creation skills.
  • Hybrid Experience: Combine flexible remote work with hands-on team collaboration.
  • Certificate of Completion: Receive a certificate to enhance your career prospects.

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