CRM and Email Marketing Specialist

13 hours ago


Stockholm, Stockholm, Sweden TN Sweden Full time

About Our Company

We strive to create a better future for all people by addressing the need for humanity and our planet to undergo a significant shift towards a fair and livable world.

Matsmart/Motatos is a different kind of food store – a European grocery e-commerce helping to reform our food system sustainably. We partner with food and FMCG companies to save products at risk of going to waste by reselling them at discounted prices directly to consumers: fun, affordable, and accessible to all.

Our shops are currently open in Sweden, Finland, Denmark, Germany, and the UK, with more markets planned as we continue to grow.

Job Overview:

We're seeking an analytical individual with expertise in digital communication and e-commerce to lead the planning and strategy of Matsmart's direct marketing efforts.

This role is critical to supporting our growth and development in the Nordic countries and internationally. You'll be part of driving positive change, fighting food waste, and reducing our climate footprint.

Main Responsibilities:
  • You will maximise the potential of our current CRM system.
  • You will design and implement effective direct email marketing campaigns in collaboration with the merchandising team.
  • You will develop and execute CRM strategies to enhance customer retention, loyalty, and engagement.
  • You will analyse customer data to create highly personalised campaigns and segments.
  • You will conceptualise, create, and develop life cycle flows in conjunction with our global CRM team.
  • You will build campaigns and automation to strengthen customer loyalty and maximise customer lifetime value.
  • You will regularly conduct A/B tests and analyse results with the global CRM team, as well as general newsletter and email campaign performance, optimising our flows, campaigns, and offers based on data.
  • You will support the implementation of additional direct sales channels and be responsible for their operational execution (web push, SMS, etc.).
Necessary Qualifications:
  • At least two years of experience in direct sales, CRM, or email marketing, including prior experience working with CRM systems.
  • Experience in either e-commerce, retail, or B2C marketing, preferably within FMCG.
  • Confidence in developing our email channel as a sales and reactivation channel: you're always open to new ideas and approaches.
  • Familiarity with classic email marketing KPIs, margin, average order value, and conversion rate.
  • An eye for detail and a desire to test and optimise things.
  • A hands-on mentality, well-organised, structured, and able to keep track of complex automations and email flows.
  • A strong analytical approach: you prefer making decisions based on data but never forget the customer's point of view.
  • Fluency in Swedish and English; knowledge of other languages such as Finnish or Danish is a plus.


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