Senior E-commerce Marketing Manager

13 hours ago

Stockholm, Stockholm, Sweden TN Sweden Full time

About Us

We're a leading e-commerce company in the Nordics, revolutionizing food waste management by selling surplus goods online. Our mission is to empower everyone to contribute to saving our planet effortlessly.

With presence in Sweden, Finland, Denmark, Germany, Austria, and the UK, we're expanding across Europe with plans for further growth.

Job Description:

This role is crucial to supporting our growth and development in the Nordic countries and internationally. You'll be part of driving positive change, fighting food waste, and reducing our climate footprint.

You'll work closely with our Nordic Merchandising team, reporting to the Head of Merchandising. The team operates in an agile environment, and you'll have the opportunity to influence our working methods and written communication.

Key Responsibilities:
  • You will oversee the process for maximising the current CRM system.
  • You will design and implement direct email marketing campaigns in collaboration with the merchandising team.
  • You will plan and execute CRM strategies to enhance customer retention, loyalty, and engagement.
  • You will analyse customer data to craft highly personalised campaigns and segments.
  • You will conceptualise, create, and develop life cycle flows in conjunction with our global CRM team.
  • You will build campaigns and automation to strengthen customer loyalty and maximise customer lifetime value.
  • You will establish regular A/B tests and analyse results with the global CRM team, as well as general newsletter and email campaign performance, optimising our flows, campaigns, and offers based on data.
  • You will support the implementation of additional direct sales channels and be responsible for their operational execution (web push, SMS, etc.).
Requirements:
  • At least two years of experience in direct sales, CRM, or email marketing, including prior experience working with CRM systems.
  • Experience in either e-commerce, retail, or B2C marketing, preferably within FMCG.
  • Confidence in developing our email channel as a sales and reactivation channel: you're always open to new ideas and approaches.
  • Familiarity with classic email marketing KPIs, margin, average order value, and conversion rate.
  • An eye for detail and a desire to test and optimise things.
  • A hands-on mentality, well-organised, structured, and able to keep track of complex automations and email flows.
  • A strong analytical approach: you prefer making decisions based on data but never forget the customer's point of view.
  • Fluency in Swedish and English; knowledge of other languages such as Finnish or Danish is a plus.

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