E-Commerce Visionary

At EF Education First, we believe that the world is better when people try to understand one another. Our culturally immersive education programs are focused on language, travel, cultural exchange, and academics. We turn dreams into international opportunities.

The Director of E-Commerce will define and execute the e-commerce vision, product direction, and web marketing strategy for a best-in-class consumer experience. This role requires a dynamic leader with the ability to drive growth, optimize user experience, and work cross-functionally to achieve business goals.

Key Responsibilities:

• Developing and executing a comprehensive e-commerce plan to drive revenue growth, improve customer experience, and increase market share.
• Managing the digital user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
• Partnering with cross-functional teams to refine event tracking, identify customer segmentation opportunities, and optimize digital channels.
• Authoring and maintaining requirements documentation that details business objectives, priority, scope, level of effort, timeline for execution, and expected return for all web and mobile projects and enhancements.
• Monitoring competitor activity to identify new opportunities for growth or threats to the business.
• Establishing and maintaining e-commerce best practices for our organization.

Requirements:

• At least 7+ years' hands-on experience in direct B2C e-commerce/web marketing.
• In-depth knowledge of online media acquisition, SEO, affiliate marketing, email, and social media strategies.
• Prior experience with web content management systems (CMS) and personalization technology.
• Working experience in web technologies, web programming languages, web page design/layout, and website performance measurement tools.
• Strong analytical skills with proven ability to interpret data and draw conclusions to implement new e-commerce strategies and proficiency in Google Analytics and Tableau.
• Proven ability to simplify complex issues and successfully articulate them to management and cross-functional partners.